BEAUTY CARE

Aqua Velva marks 100 years, launches new after shave balm

BY David Salazar

WHITE PLAINS, N.Y. — Combe’s aftershave brand Aqua Velva is commemorating its centennial with the launch of a new product to address several shave-related issues that men say they experience.

Aqua Velva 5-in-1 Sensitive After Shave Balm is formulated to be non-burning, provide all-day moisture, help prevent bumps, soothe redness and fight ingrown hairs, the brand said.

"We wanted to improve the shaving experience for men who shave frequently and feel discomfort and irritation as a consequence,” Combe senior brand manager Salim Holder said.  “Most men don't realize that when you shave, you remove layers of skin, which tends to lead to the sensitivity and irritation that many men experience with each shave. At Aqua Velva, we know that the right post-shave routine can significantly improve the post-shave experience and designed Aqua Velva Sensitive 5-in-1 After Shave Balm to deliver a better shave by helping to prevent or relieve ingrown hairs, dryness, bumps, redness and other post-shave irritation.”

The new product is available nationwide and  carries a suggested retail price of $6.99
 

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Coty names new head of e-commerce

BY DSN STAFF

NEW YORK — As part of its digital transformation, Coty is continuing to build the team that will carry out the company’s digital strategy. Coty has made a key addition, naming Sean Foster as its SVP e-commerce Tuesday.

Foster will oversee the e-commerce strategy and execution across Coty’s three divisions,  working on such efforts as building a better omnichannel journey for users and increasing e-commerce domain depth in Coty’s biggest markets by investing in capability and accelerating recruitment.

“Digital is a cornerstone of our strategy for the new Coty,” CEO Camillo Pane said. “At the core of this focus is our commitment to working with our priority retailer, salon and stylist partners to drive category growth. We are excited to welcome Sean to Coty to help us build a richer set of e-commerce capabilities.”

Foster, who was most recently CEO of Crowdtap, has previously been president of Avon online and head of marketing for Gilt.com and has more than 20 years of digital and e-commerce experience. He will be based in New York and report to Coty’s chief digital and media officer Jason Forbes.

“We've been building four digital pillars — marketing science, content foundry, media optimization and omnichannel.” Forbes said. “Our priority is expanding consumer reach with better content on the right media platforms to drive sales in a highly fluid marketplace. Sean's background is a perfect fit for this.”
 

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Jennifer Lopez teams with Designer Parfums to grow fragrance line

BY David Salazar

NEW YORK — Prestige beauty company Designer Parfums on Monday announced a new partnership with actress, singer, entertainer and producer Jennifer Lopez to expand her fragrance house. She will work alongside the company’s chairman and CEO Dilesh Mehta to create a new brand strategy and innovation to drive growth for her fragrance franchise. 

Lopez launched her debut fragrance in 2003, and has launched 23 fragrances since.

“Jennifer has always had a clear vision when it comes to her fragrance, knowing trends and delivering scents the public love, all while encompasses her authenticity and vision,” Mehta said.  “The teams at Designer Parfums are hugely excited to be working with Jennifer and her team and having a long, successful and beautifully scented partnership.”

The partnership will see Lopez’s product line’ position in the Europe, U.S., Asia and Middle East fragrance markets strengthened, the company said.

"Through our partnership with Ms. Lopez, we will use our combined brand equities to further strengthen our position in these markets, and expand into new territories," Mehta said. "The goal is for Designer Parfums expertise to drive the next phase of Lopez's fragrance development and position this business for future growth."
 

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