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Aptalis Pharma launches H. pylori treatment

BY Alaric DeArment

BRIDGEWATER, N.J. — Aptalis Pharma has launched its 10-day drug therapy for treating a gastrointestinal bacterial infection and ulcer condition, the company said.

Aptalis announced the launch of Pylera 10 Day Therapy PAK (bismuth subcitrate potassium; metronidazole; tetracycline hydrochloride). The drug is approved for use in combination with the proton-pump inhibitor omeprazole in patients with Helicobacter pylori infection and duodenal ulcer disease that is either active or has a history of occurring within the past five years, for eradicating H. pylori.

Aptalis called Pylera the only branded treatment option for the condition that does not contain the macrolide antibiotic clarithromycin. According to one study, 92% of patients who had a strain of H. pylori resistant to clarithromycin had been treated with a macrolide antibiotic in the past 10 years.

"Almost 20 years after the establishment of clarithromycin-based triple therapy for the eradication of Helicobacter pylori, eradication rates are declining with this therapy, due to increasing rates of clarithromycin-resistant H. pylori," Aptalis president and CEO Frank Verwiel said. "Given this, it is important for physicians and patients to have a convenient non-macrolide treatment option like Pylera for H. pylori in the 10 Day Therapy PAK."

 

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Campbell’s Soup comes to Keurig Brewers through partnership with Green Mountain Coffee Roasters

BY Jason Owen

CAMDEN, N.J. and WATERBURY, Vt. — Campbell Soup Co. and Green Mountain Coffee Roasters Inc. today announced an agreement to launch Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers the taste and experience of Campbell’s soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers, the company stated.

“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said Denise Morrison, president and CEO of Campbell Soup Co. “Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell’s fresh-brewed soup to provide consumers with a flavorful, convenient soup that fits their lives today.”

“Campbell’s is an iconic brand that shares our focus on harnessing innovation to delight consumers — making them an ideal partner as we take this first step beyond beverages for the Keurig system,” said Brian P. Kelley, president and CEO of GMCR. “The union of Campbell’s great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S.”

Campbell’s Fresh-Brewed Soup uses proprietary Keurig manufacturing expertise to seal in the ingredients’ peak flavor and Keurig’s single-serve knowledge to release an authentically delicious, perfectly-portioned snack. Combining the trusted properties of a Keurig Brewed K-Cup pack and Campbell’s savory recipes, Campbell’s Fresh-Brewed Soup will deliver a flavorful, hot broth through the ease and convenience of the Keurig brewing system. Campbell’s Fresh-Brewed Soup consists of a broth K-Cup pack and an included packet of dry pasta and vegetable blend garnish. Consumers simply brew a broth K-Cup pack over this garnish to create a satisfying snack in minutes.

The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth and Noodle, in 2014. They also expect Campbell’s Fresh-Brewed Soup to be offered in the same aisles and retail sections of stores where Keurig Brewed K-Cup pack varieties are sold.


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Jones Soda Co. launches special-edition Halloween flavors at Target stores

BY Alaric DeArment

SEATTLE — Jones Soda Co.’s series of Halloween-inspired soda flavors is returning to Target stores around the country.

The Seattle-based soda manufacturer said the 8-oz., limited-edition Halloween cans would be available in early September in four flavors — candy corn, red licorice, caramel apple and blood orange — representing traditional Halloween treats. Packaging will feature such characters as werewolves, zombies, vampires and Frankenstein.

"We wanted to create a special product for Halloween that would partner perfectly with Target, one of the country’s leading retailers," Jones CEO Jennifer Cue said. "These Halloween sodas represent the Jones way to do Halloween — by being fun, creative and colorful."

The cans will be sold as four-packs at all of Target’s stores in the United States, as well as Schnucks stores, Cost Plus World Market and Hastings Entertainment for between $2.79 and $2.99.

 

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