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A&P’s Live Better Baby Club hits one-year mark

BY Antoinette Alexander

MONTVALE, N.J. — A&P is celebrating the one-year anniversary of its Live Better Baby Club, which offers members discounts on baby products and other resources for parents.

“Last year, we launched the Live Better Baby Club to meet the needs of our customers with young children,” stated Tom O’Boyle, EVP merchandising and marketing. “The club offers unsurpassed value for the families that shop in our stores.”

Customers can sign up for the free Live Better Baby club online or by visiting the customer service desk at any store. The website also hosts a Mommy Blog with everyday child care tips, and a pregnancy nutrition blog by A&P’s registered dietitian Jacqueline Gomes.

Members of the Live Better Baby Club can receive 10% off the purchase of America’s Choice diapers, as well as all other baby products. The club also offers electronic coupons, free prenatal vitamins and free children’s prescription vitamins through the Live Better Prescription Plan.

The grocer also announced that it has improved its line of America’s Choice diapers to be more comfortable and leak-resistant. New features include an ultra-soft touch, enhanced leak protection, a super-soft accordion stretch fastener and a better-fit stretch waist and contoured shape, the grocer stated.

“We’re excited about the enhancements we’ve made to our diaper products,” added Ajay Kanwar, A&P’s VP own brands. “America’s Choice diapers offer our customers all of the benefits of the national brands at a much better value.”

The full line of America’s Choice and Live Better baby products can be found in all A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores.

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Red Carpet Manicure unveils new launches

BY Antoinette Alexander

HAUPPAUGE, N.Y. — At-home gel manicure system Red Carpet Manicure has unveiled new limited-edition nail art kits, which hit Ulta Beauty stores this summer and will launch nationally in the fall.

There are three kits available — Tips and Tricks, French Manicure and Gems and Jewels — which provide beauty mavens with the necessary tools to get creative and customize their manicured nails. A QR code on the packaging directs consumers to Red Carpet Manicure’s video website for more information and helpful tips.

The Tips and Tricks kit enables consumers to create the latest special nail effects, such as the fade, dots and marbleizing.

The French Manicure kit has tools to create the ultimate statement and comes with white floral appliqué.

The Gems and Jewels kit gives understated manicures a crystallized pop using gems, jewels and glitter.

In addition, Red Carpet Manicure has introduced a new Lush Summer Neon collection comprised of six neon shades, such as Tangerine on the Rocks (orange), Show Me the Money (green) and The Perfect Pair (yellow). The neon collection is available at Ulta Beauty.

There’s also a new gel polish removal kit available, which includes liquid gel polish remover, foil wraps with preapplied cotton pads, a buffing block and orange wood sticks.

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Estée Lauder Cos. names new EVP, CFO

BY Antoinette Alexander

NEW YORK — The Estée Lauder Cos. — whose brand portfolio includes Bumble and Bumble, American Beauty, Aveda and La Mer — has appointed Tracey Travis as EVP and CFO.

She will jointly report to executive chairman William Lauder and Fabrizio Freda, president and CEO. Travis will assume her new position on Aug. 20.

Travis has worked for a number of Fortune 500 consumer product companies in a variety of industries during her career. Since 2005, Travis has been SVP and CFO of Ralph Lauren. Previously, she was SVP of finance and CFO of Intimate Brands for Limited Brands from 2001 to 2004. She also spent a decade at PepsiCo and the Pepsi Bottling Group, where she held operations management and finance roles. She began her career as an engineer and a senior financial analyst at General Motors Co.

Travis will succeed Richard Kunes, a 26-year veteran of the company. In August 2011, Kunes announced his plans to retire and stated his intention to continue to serve as EVP and CFO until such time as his successor began to serve in such capacity. Kunes will become EVP, senior adviser to the CEO, working on special projects and will assist Travis during a transition period.

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