HEALTH

Apollo Gum blasts into energy segment with new gum offering

BY Michael Johnsen

DENVER – Apollo Gum Company on Thursday announced its launch of Apollo Energy Gum in the U.S. and Europe.

"My goal was to create the best energy gum with the same amount of caffeine as your average energy drink,” stated Troy Widgery, founder of both Apollo Gum and GoFast! Energy Drink. “We all have busy lives, and we all need a pick-me-up. I wanted to develop a compact, fast-acting source of clean energy that is healthy, portable and helps to reduce the carbon footprint."

Apollo Energy Gum is one of the fastest-acting sources of energy due to its innovative delivery system that instantly boosts the user's energy levels, the company boasts. The liquid center of the gum, which contains vitamins B3, B6 and B12, 80 mg of caffeine and zero sugar, absorbs through the lining of the mouth and is delivered directly into the bloodstream, providing energy up to five times faster than other energy supplements.

And Apollo's shell has more Xylitol than any Xylitol gum on a market. Xylitol is a natural sweetener that helps to prevent cavities, repairs tooth enamel and can strengthen the immune system. Apollo Energy Gum is also free from Aspartame and Acesulfame.

"We are very excited to finally share our product. Apollo is about to change the energy market completely. Apollo is unique. It tastes great, is portable, and good for your body and teeth. Think of it as your new pre-workout or energy on the go," stated Boyd Wilkinson, director of brand development, Apollo Gum.

Apollo Gum Company and the Apollo JetPack recently performed an extreme water stunt at Lake San Cristobal for Apollo's official launch announcement. The JetPack pilot emerged from beneath the waters of Lake San Cristobal, soared 510 feet across the lake and landed the 800-horsepower rocket-powered jetpack on the edge of a cliff.
 

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thinkThin releases limited-time holiday flavors

BY Michael Johnsen

LOS ANGELES – To satisfy consumer demand, thinkThin on Wednesday announced the return of its Protein and Fiber Bar seasonal flavor offerings, including top seller, pumpkin spice. Alongside the fan-favorite flavor, thinkThin will also introduce new coconut pecan pie for a unique twist on a classic fall flavor, and bring back its dark chocolate peppermint and holiday cinnamon flavors as well.

"I read our fans' comments, and I can tell you firsthand that we receive countless emails throughout the year asking us to bring back our holiday flavors, most specifically dark chocolate peppermint," stated Michele Kessler, president and CEO thinkThin. "When our passionate fans talk, we listen, and we're thrilled to not only bring back dark chocolate peppermint, but also increase the amount produced to satisfy those consumer cravings."

"Fall has shown the greatest numbers of launches for limited time menu additions which continue to feature pumpkin spice, peppermint, cinnamon and other comfort food flavors that drive emotional connections and resonate with consumer craveability," stated Darren Tristano, president of industry research firm, Technomic. "Technomic expects a continued proliferation of fall flavors as consumer appetite for them shows strong growth."

Each of thinkThin's seasonally inspired Protein & Fiber Bars offers 10 grams of protein and 5 grams of fiber in an individually wrapped 150-calorie bar. 
 

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Ricola asks America: Sick and tired of being sick and tired?

BY Michael Johnsen

PARSIPPANY, N.J. – Sick and tired of being sick and tired? You're not alone. The Ricola USA "Sick and Tired" survey results released Wednesday reveal the great extent to which Americans will go to avoid getting sick.

According to the poll, 80% of U.S. workers polled said that they would take a pay cut if it meant that they would never catch a cold again. It's perhaps understandable then that nearly nine out of 10 Americans (88%) would avoid sick people, like, well, the plague, with 57% cleaning items that a sick person has touched, 48% avoiding food prepared by someone who is sick, 34% moving seats on public transportation and 31% canceling plans on a sick person.

And that little sickness incubator in the sky? Well, 61% of Americans would rather sit next to a crying baby than someone with a cold on a cross-country flight, the survey found.

The sad truth is that 87% of Americans regularly sacrifice activities that contribute to their overall well-being and quality of life because they are too tired, with 60% forfeiting exercise, 43% giving up cooking at home and 38% skipping time with friends and family.

 

Ricola, which sponsored the survey, has the answer: Ricola Herbal Immunity Lozenges. Ricola Herbal Immunity Lozenges harness a Swiss mountain's worth of herbal power, with pesticide-free panax ginseng, vitamins C, B6 and B12, to help support the immune system and fight fatigue.

Ricola Herbal Immunity Lozenges in Honey Herb and Citrus Herb are now available at CVS, Walgreens and Rite Aid stores nationwide for $13.99, the company stated.

The survey was conducted among 1,000 nationally representative U.S. adults ages over the age of 18 by Wakefield Research.
 

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