HEALTH

APF expands PainSafe educational initiative with new information, resources

BY Michael Johnsen

BALTIMORE — The American Pain Foundation on Wednesday launched new information and resources on pain medication safety for acetaminophen and nonsteroidal anti-inflammatory drugs as part of its PainSafe educational initiative.

The new information will be launched with a national public service announcement emphasizing the safe use of pain treatment options, particularly medications containing NSAIDs (aspirin, ibuprofen and naproxen) and acetaminophen (Tylenol and APAP).

“Patient safety is one of the nation’s most pressing healthcare challenges, directly affecting people living with a variety of acute and chronic pain conditions,” stated Will Rowe, APF CEO. “Knowledge of how to safely use treatments among providers and people with pain will result in better treatment choices [and] safer use of these therapies, and, in turn, [will] help improve access to pain care for all.”

“People who live with pain are particularly vulnerable to NSAID and acetaminophen overdose because they may take a number of medications to help keep their pain under control,” added Lynn Webster, an adviser for PainSafe. “However, consumers need to understand that, even though a medication is available without prescription, it still carries risk and can cause side effects. While pain medication is safe when taken as directed, it’s not hard to overdose on NSAIDs or acetaminophen, which may occur when people aren’t really aware of what’s included in their prescription and over-the-counter medication.”

The American Pain Foundation PainSafe broadcast PSA is available for viewing at PainFoundation.org.

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OTC Perspectives to honor top marketers

BY Michael Johnsen

VERONA, N.J. — OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

Marketers of over-the-counter products and health-and-beauty aids will be honored at a celebratory luncheon on May 10 during the OTC/HBA National Conference.

"These outstanding consumer healthcare marketing professionals are this year’s top contributors to the advancement of both consumer health and the bottomline via informative, leading edge marketing communications," stated OTC Perspectives chairman Robert Ehrlich. "The award winners were selected from many worthy candidates. We intentionally did not rank within the Top Marketers list because each contribution is uniquely significant."

This year’s class, sponsored by Everyday Health, included representatives from a dozen different manufacturing companies, with a broad range of consumer health marketing responsibilities, from brand marketing to media planning to category advertising.

The 2011 Top OTC/HBA Marketers of the Year are:

  • Lisa Aglialoro, senior brand manager of cough-cold and respiratory innovation at Novartis Consumer Health;

  • Audrey Belkin, director of Claritin marketing at Merck Consumer Care;

  • Marla Bradbury, Zicam brand manager at Matrixx Initiatives;

  • Amy Cappello, director of marketing for Aleve at Bayer Healthcare, Consumer Care;

  • Ana Dan, brand director of Glucerna at Abbott Nutrition;

  • Andrew Deister, director of pediatric marketing at Abbott Nutrition;

  • Pete Dornsife, head of U.S. oral care and director of marketing for Aquafresh at GlaxoSmithKline Consumer Healthcare;

  • Fred Duchin, VP OTC marketing at Merck Consumer Care;

  • John Durkin, VP marketing at Boiron;

  • Diana Farrell, director of e-marketing at Pfizer Consumer Healthcare;

  • Rachel Ferdinando, VP marketing of GI at GlaxoSmithKline Consumer Healthcare;

  • Lutz Henckels, senior brand manager of Zyrtec at McNeil Consumer Healthcare;

  • Cindi Holda, senior brand manager at Novartis Consumer Health;

  • Kelly Kavanagh, senior manager of media planning at Pfizer Consumer Healthcare;

  • Matthew Leung, director of advertising for Mucinex at Reckitt Benckiser;

  • Steve Morse, marketing director for N.A. Vicks and PUR at Procter & Gamble;

  • Christopher Rich, SVP wellness global business unit at GlaxoSmithKline Consumer Healthcare;

  • Patrick Seiffert, senior brand manager of Aquafresh at GlaxoSmithKline;

  • Kristina Skeffington, senior brand manager of Little Remedies at Prestige Brands; and

  • Margaret Waloschek, brand manager of Citracal at Bayer Healthcare, Consumer Care.

Top OTC/HBA Marketers will be honored with this award during a special luncheon (May 10), during the OTC/HBA National Conference, held May 10 to 11 at the Sheraton Atlantic City Convention Center Hotel in Atlantic City, N.J.

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Carex salutes U.S. flag with new cane

BY Michael Johnsen

OAKLAND, Calif. — Carex Health Brands recently introduced a new version of its popular derby designer cane decorated with the U.S. flag that will be shipping to stores in time for Memorial Day.

Carex’s derby designer U.S. flag cane is height-adjustable with a push button and is crafted out of lightweight aluminum for increased functionality, comfort, safety and convenience. The new cane is topped with a black finish handle and is adjustable for either right- or left-handed users.

The U.S. flag cane is available nationwide at select pharmacies and specialty retailers at a suggested retail price of $24.99. According to Nielsen data from March 2010, canes make up 38% of all mobility sales ($18.2 million) in the United States, Carex noted.

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