HEALTH

APAP suppository FeverAll returns to store shelves

BY DSN STAFF

MORRISTOWN, N.J. — Actavis is in the process of bringing FeverAll acetaminophen suppositories back to the market, the company announced. FeverAll had been unavailable while changes were being made at the product’s manufacturing facility.

According to the company, FeverAll is the only infant-strength acetaminophen suppository available for sale over-the-counter. The suppository dose form has two advantages. First, suppositories help reassure parents that their child is getting the full dose of the medicine. Second, parents may also prefer FeverAll when fever or pain is accompanied by an upset stomach, or when their child has difficulty swallowing. "Because it is a suppository, there are no worries about a child spitting it out, like with liquid medications," said Sarita Thapar, Actavis director of medical affairs. "As a mom, that’s one less thing to worry about when your little one isn’t feeling well."

The brand and Thapar were featured on a segment of Lifetime Television’s "The Balancing Act." To view that video go to FeverAll.com.

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Packaged Facts: Pet drug sales to reach $6.7 billion in 2011

BY Alaric DeArment

NEW YORK — While sales figures for pharmaceuticals are frequently reported on, drugs for people’s four-legged friends also are a money maker.

According to Packaged Facts, a division of MarketResearch.com, retail sales of pet medications — including sales through retail stores, online retailers and veterinarians — will reach $6.7 billion this year.

A new report from the firm, "Pet Medications in the U.S.," mass market channels are the least involved in pet medications among retailers. But online pharmacies, including those of Target and Walmart, have expanded their product range. Currently, according to the firm’s May-June 2011 Pet Owner Survey, 71% of prescription-only heartworm medications and 40% of nonprescription flea and tick spot-ons continue to be sold through veterinarians, which for many years "have been in the catbird seat" in pet medication sales.

"The underpinnings of the U.S. pet industry remain strong, and the outlook is especially favorable for all things pet-related," Packaged Facts publisher David Sprinkle said.

In some ways, trends driving pet medications seem to mirror the ones driving human medications. "Taking into account market drivers including the aging pet population, pet obesity and the heavy involvement of major pharmaceuticals companies, pet medications sales should return to their pre-recession rates of growth over the next few years, with annual percentage gains projected at 10% by 2015."


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Survey: More people aware of probiotic benefits, but misperceptions remain

BY Michael Johnsen

WHITE PLAINS, N.Y. — A new survey from Dannon released Wednesday revealed that Americans are more familiar than ever with probiotics.

The annual benchmarking survey, which interviewed 2,000 Americans ages 18 years and older, tracks awareness and perceptions of probiotics. It found that nearly two-thirds of Americans are familiar with the term “probiotics,” up from about half in 2009. Currently, 45% of Americans consider themselves very or somewhat knowledgeable on the subject, compared to 36% in 2009. In addition, the survey found that Americans are making health-conscious decisions about the foods they eat, with 6-in-10 saying they have made food purchases driven by health concerns.

Despite these positive findings, many myths and misconceptions surrounding probiotics and digestive health remain, Dannon noted. To help address Americans’ concerns and confusion, Dannon is partnering with registered dietician Keri Glassman, founder and president of Nutritious Life and author of The O2 Diet.

“Through our partnership with Keri Glassman, we hope to help elevate Americans’ understanding of the factors that affect digestive health, including what we eat,” said Miguel Freitas, director of health affairs for Dannon. “Probiotics have become increasingly popular in the past several years, but our annual survey shows that there are still some misunderstandings about what they are and how they work, which can lead to confusion for consumers.”

Here are some of the common myths and misperceptions uncovered by the survey:

  • Nearly one-quarter of survey respondents (22%) believed that all bacteria can make you sick;

  • One-third of respondents feel uncomfortable eating foods that contain bacteria; and

  • 30% of Americans are unaware that different strains of probiotics have different benefits.


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