A&P president, CEO Sam Martin to be spokesman in new marketing campaign
MONTVALE, N.J. — Grocer A&P has announced the launch of an integrated marketing campaign that features president and CEO Sam Martin as its primary spokesman. The campaign, according to the company, highlights an enhanced customer shopping experience marked by cleaner stores, friendlier associates and better products.
"We’ve made a promise to our shoppers to be the best food and drug store in their neighborhoods," Martin stated. "We’re excited to debut our marketing campaign and show customers how we have fulfilled that promise by offering them the relevant products and services that meet their needs in clean, well-stocked stores that provide friendly and knowledgeable service."
The campaign’s theme — "shopping just got a whole lot better" — is designed to capture how the company is inviting customers to discover a more enjoyable and rewarding shopping experience. It also marks the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.
"The key to our success lies in providing food and drug stores that meet the needs of our customers in every neighborhood we serve. That’s why, for the very first time in our history, we’ve launched one integrated marketing campaign that encompasses all of our stores," stated Tom O’Boyle, EVP merchandising, marketing and supply and logistics at A&P. "We chose Sam to be featured in our ads so that he could share his passion of a better shopping experience with our customers and help them see why coming to our stores is better than ever before."
The campaign includes a number of new programs, product lines and enhanced services that showcase how the company continually is evolving to meet shoppers’ needs and interests.
In addition, the company has upgraded several locations in the past year, including two Pathmark stores in New Jersey and two of The Food Emporium stores in Manhattan, and has plans to remodel more stores in the future. At the same time, the company has been focused on retraining associates, implementing faster replenishment methods and creating more tailored offerings across all of its stores.
The campaign features in-store signage, direct mail and digital search components that began on April 20. Television advertisements featuring Martin will begin on May 10, with 30-second spots airing in the New York and Philadelphia metropolitan areas on select network and cable stations, including HGTV, E!, The Food Network, Lifetime and TNT.
Other campaign elements include display advertisements, online video commercials and social media components. In addition, the company’s corporate website has been revamped to align with the new campaign.
Agency behind Southwest Airlines, U.S. Air Force ads picks up Walgreens account
DEERFIELD, Ill. — Walgreens on Wednesday announced it has selected GSD&M to be its new brand and creative agency of record. The relationship will include broadcast, print and outdoor marketing efforts, as well as digital activation and creative.
“We are redefining the traditional drug store, and GSD&M brings the passion, experience and creativity to amplify our vision and to deliver our Well at Walgreens message to consumers in impactful ways,” stated Joe Magnacca, Walgreens president of daily living products and solutions. “As we create a new customer experience designed to delight customers and provide better, more personalized care to patients, we look forward to working with GSD&M to help tell that story.”
The first work from GSD&M is expected to break in the fall of 2012.
GSD&M is responsible for the Southwest Airlines series of "Bags Fly Free" and "Fare Play" commercials. An example of the "Fare Play" campaign, featuring a voice-over delivered by Hall of Fame football sportscaster Keith Jackson, can be seen here.
GSD&M also is the agency behind the U.S. Air Force’s "It’s Not Science Fiction" campaign.
Food Lion announces reopening of Dunn, N.C., distribution center
SALISBURY, N.C. — A distribution center that services 270 Food Lion stores in North Carolina has reopened after being severely damage due to a tornado.
Food Lion said the Dunn, N.C.-based center, which first opened in 1988, now includes an expanded refrigerated and frozen section of an additional 54,000 sq. ft., which provides added storage for more than 4,000 dairy, meat and frozen food products. On average, the distribution facility ships more than 1.4 million cases of products each week and houses 12,800 items.
"Food Lion is extremely grateful for the dedication of the Dunn distribution and transportation associates who support our stores and enable us to deliver grocery products to our customers every day," Food Lion president Cathy Green Burns said. "We are proud of this most recent business expansion in North Carolina and the reopening of the center to serve our customers."