HEALTH

A&P offers Live Better! members free prenatal, children’s vitamins with gift card on 12th refill

BY Antoinette Alexander

MONTVALE, N.J. A&P has announced that its family of supermarkets is offering a special promotion for its Live Better! Wellness Club, whereby members get free prenatal and children’s vitamins and a gift card with the 12th refill.

At A&P, SuperFresh, Waldbaum’s and Pathmark stores throughout the Northeast, after LiveBetter! Wellness Club members pick up their twelfth free refill of prenatal or children’s vitamins, they will receive a $10 gift card to be used at any of the store locations.

To take advantage of the offer, customers pick up a Loyalty Card at the pharmacy department and the pharmacist will punch the card each time they get their prenatal or children’s vitamins.

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GSK licenses OTC Xerclear; U.S. market excluded

BY Michael Johnsen

LONDON GlaxoSmithKline on Wednesday announced an exclusive agreement for the over-the-counter rights to Medivir’s cold sore treatment Xerclear (acyclovir and hydrocortisone) in key global markets. The trade name in the U.S. market is Lipsovir, which was approved as a prescription remedy for the prevention of cold sores in July 2009.

Under the terms of the agreement, GSK gains exclusive rights to market and distribute non-prescription Xerclear as part of the Zovirax franchise, across multiple markets, including Europe, Russia, Japan, India, Australia and New Zealand. The agreement excludes North and South America, China, South Korea and Israel.

“This alliance demonstrates GSK’s ongoing commitment to invest in and expand our OTC business.  It will help strengthen our dermatology portfolio across multiple territories including several key emerging markets,” stated John Clarke, president, GSK Consumer Healthcare.

GSK will assume responsibility for funding ongoing and future development of Xerclear in all territories covered by the agreement.

Xerclear is the first and only topical herpes labialis (cold sores) treatment clinically proven to help prevent cold sore lesions appearing, GSK stated.

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Gaia Herbs debuts new look and Meet Your Herbs program

BY Michael Johnsen

BREVARD, N.C. Gaia Herbs on Tuesday announced the launch of its new branding, new packaging and a new industry-first herb traceability program called Meet Your Herbs.

Meet Your Herbs will provide lot-by-lot, consumer-accessible traceability of the regional origin, harvest story and quality test results of the company’s herbal ingredients and finished products. Consumers and retailers will be able to retrieve information about the company’s products by entering an ID number from the package into the “Meet Your Herbs” field on the company’s website or through a new mobile device application. A demo of the traceability feature is available at Gaia Herb’s new website, New.GaiaHerbs.com

“We believe that every herb needs to be held to the highest standards of purity and integrity in order to ensure maximum potency and results for our consumers,” stated Ric Scalzo, CEO of Gaia Herbs. “We also feel that it is not enough to simply state these claims, so we are offering accountability through complete transparency with our Meet Your Herbs traceability program.”

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