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A&P to be exclusive retailer of BrightFarms’ Brooklyn-grown produce

BY Antoinette Alexander

NEW YORK and MONTVALE, N.J. — Grocer A&P has inked an exclusive partnership with BrightFarms, becoming the only retailer of BrightFarms’ Brooklyn-grown produce from the world’s largest rooftop farm.

“Partnering with BrightFarms is a phenomenal opportunity to provide our customers with the freshest, local and most sustainable produce in the supermarket aisle,” stated Sam Martin, president and CEO of A&P. “We are committed to being the No. 1 food and drug store in the neighborhoods we serve, and this partnership gets us one step closer to achieving that goal.”

BrightFarms finances, builds and operates greenhouses at or near supermarkets, bringing the farmer’s market to the supermarket. The multi-acre farm, a state-of-the-art hydroponic greenhouse, will be built on 100,000 sq. ft. of rooftop space, establishing a new national model for urban agriculture.

The partnership between A&P and BrightFarms confirms that a new produce supply chain — one that is thousands of miles shorter — is well under way. The BrightFarms’ Brooklyn greenhouse is the world’s largest rooftop farm, growing up to 1 million lbs. of local produce per year. Now customers will be able to purchase local lettuce, tomatoes and herb varieties at their neighborhood A&P, The Food Emporium, Pathmark or Waldbaum’s in the New York metropolitan area.

A&P’s new marketing campaign reflects its commitment to providing better products and shortening its supply chain. Under the campaign, entitled “Shopping Just Got a Whole Lot Better,” A&P is adapting each store to reflect the neighborhoods it serves. A&P is working to increase the availability of local foods and improve the shopping experience at every store.

A greenhouse groundbreaking event is scheduled for September. A ribbon cutting ceremony is scheduled for the opening of the greenhouse in first quarter 2013.

 

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Dollar General to open Pa. distribution center

BY Allison Cerra

GOODLETTSVILLE, Tenn. — Dollar General is gearing up to build its 12th distribution center.

Dollar General said it plans to start construction for the 900,000-sq.-ft.-plus facility — which will be based in Bethel Township, Pa. — this fall, and begin hiring in the fall of 2013. Dollar General has 440 stores in Pennsylvania.

"This distribution center is an investment in the growth of our company, as well as the Commonwealth of Pennsylvania and Bethel Township," Dollar General chairman and CEO Rick Dreiling said. "Dollar General opened its first store in the Keystone state in 1974, and we are proud to have contributed to its economic growth by creating jobs for nearly four decades."

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NFL Players Association licenses TheraPearl hot/cold packs

BY Michael Johnsen

WASHINGTON — The NFL Players Association last week announced a new licensing relationship with TheraPearl, a consumer products company specializing in hot and cold pack technology. TheraPearl’s products are designed to aid in post-workout recovery.

“Our products maximize targeted hot and cold therapy, and are uniquely designed for athletes and athlete recovery," stated Daniel Baumwald, president of TheraPearl.

TheraPearl’s products recently were on display at the 2012 NFLPA Rookie Premiere in Los Angeles last month, where 35 NFL rookies tried TheraPearl.

“Health and safety is a great concern for all professional football players,” stated Keith Gordon, president of NFL Players. “We are pleased to take on an innovative company like TheraPearl as an official licensee. Proper recovery between practice and games is a crucial piece of staying healthy, and TheraPearl technology aims to enhance and maximize the recovery process. We hope that both players and fans will embrace their products.”

TheraPearl products include various shape and size packs that can be chilled or heated to provide targeted therapy, and specialty athletic recovery products that include adjustable shin, shoulder and knee wraps. The packs easily conform to the body when frozen. When heated, the conformable packs help stimulate blood flow while relaxing stiff muscles.

 


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