BEAUTY CARE

Anti-aging, cosmetic focus is in demand

BY Antoinette Alexander

Sales of body care products have been on the downslide in recent years, according to research, likely because of consumers turning away from nonessential purchases amid a weak economy. However, times appear to be changing.

(For the full category review, including sales data, click here.)

According to research firm Mintel, sales of body care products dropped 10% from 2007 to 2012, with the steepest declines seen in 2010 and 2011.

“A slightly improving economic climate will help stem losses in the near future. Mintel forecasts a leveling off of sales through 2017 due to a return of consumers to the category and expanding innovation to invite increased participation among men,” Mintel stated in its July 2012 U.S. body care report. “Further growth in the category will require enhanced product positioning. This could come from an increased focus on men’s products, as well as through product specificity that encourages consumers to purchase products for specific uses.”

And it appears as though body care products that offer such benefits as anti-aging elements are indeed on the upswing as beauty mavens strive to turn back the hands of time.

Data from IRI showed that sales of body anti-aging products rose more than 7% for the 52 weeks ended Aug. 11 at U.S. multi-outlets. During that same time, sales of hand and body lotion rose about 4%.

Continuing to incorporate cosmetic benefits within body care products is likely to further bolster sales as, according to Mintel, younger consumers from ages 18 years to 34 years have expressed an interest in products that offer anti-cellulite, firming and toning, stretch mark reduction and tanning.

Mintel also suggested that manufacturers increasingly offer unscented varieties as fewer consumers are expressing an interest in scent. This could be fueled by the growing interest in natural products, as well as those that are hypoallergenic, as fragrance is often associated with added chemicals.

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Report: At-home nail art remains growing trend

BY Rebecca Haughey

PARSIPPANY, N.J. — Products used at home to give women professional-style nail results grew at almost 10% in 2012 as do-it-yourself nail art continues to increase in popularity, according to a new report from consulting and research fim Kline & Co.

Kline’s FlashPoint report, "U.S. Market for Nail Art and Accessories," discusses in detail the changing trends among the three methods of artificial nails currently used: acrylic nails, gel nails and fiberglass, or silk wraps. According to the report, an increasing percentage of women are interested in creating at-home nail art, especially among women younger than 45 years.

In 2013, gray emerges as a sought-after color, while other popular shades include neon and pale shades. Nail art accessories that provide a metallic finish also are trending and are not restricted to golden, silver and bronze colors. Glittered nails also continue to remain popular this year.

While horizontal ombre nails were popular in 2012, vertical ombre nails emerged as a popular trend in 2013. The preferred nail length ranges from short to medium, and very long nails are no longer popular.

"U.S. Market for Nail Art and Accessories" provides further information about major market players and other market participants in this growing market segment of the cosmetics and toiletries industry.

 

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Revlon completes acquisition of Colomer Group

BY Rebecca Haughey

NEW YORK — Revlon on Wednesday announced that its wholly-owned operating subsidiary, Revlon Consumer Products, completed its previously disclosed acquisition of the Colomer Group, including the Revlon Professional business, for a cash purchase price of $665 million.

The Colomer Group is a beauty care company with approximately $500 million in annual net sales. Key professional brands acquired as part of the transaction include Revlon Professional, Intercosmo, Orofluido and UniqOne hair care brands; CND nail polishes and enhancements; and American Crew men’s grooming range. This acquisition expands Revlon’s geographic scope with approximately 50% of the acquired business’ net sales in Europe, Middle East and Africa, and approximately 40% in the United States.

“We are excited about the acquisition of TCG, which provides Revlon with broad brand, geographic and channel diversification. The acquisition substantially expands our business, providing distribution into new channels and meaningful cost synergy opportunities. In addition, it offers opportunities for profitable growth by leveraging our enhanced innovation capability and know how. We expect the acquisition to be accretive to cash flow and earnings in the first year," said David Kennedy, interim CEO of Revlon.

 

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