HEALTH

Ansell Healthcare launches #UniteToFightHIV campaign

BY Michael Johnsen

ISELIN, N.J. — Ansell Healthcare on Friday announced the launch of the #UniteToFightHIV, a social media campaign in partnership with the AIDS Healthcare Foundation to raise awareness for World AIDS Day on Dec. 1. 
 
The #UniteToFightHIV campaign implores sexually active individuals to get tested, know their status, and get treated while encouraging their social circles to do the same via social media. Through midnight on Dec. 1, #UniteToFightHIV will ask the AIDS Healthcare Foundation and LifeStylesUSA's nearly 800,000 collective social media fans and followers as well as their circles to unite in the worldwide fight against HIV by having users donate their statuses to AIDS awareness. For each status shared on Facebook, Twitter and Instagram with the hashtag #UniteToFightHIV, Ansell will donate a condom, up to 50,000 condoms, to the AIDS Healthcare Foundation to help prevent the spread of HIV. 
 
"Education and prevention are key points of focus for our company and community, and we are eager to launch a new campaign with the AIDS Healthcare Foundation to raise awareness for World AIDS Day," said Carol Carrozza, VP marketing North America for Ansell Healthcare, the makers of LifeStyles Condoms. "Last year, we saw the impact of social media on this day, and were proud to partner with AHF to donate 25,000 condoms. This year, we hope to further our awareness campaign by increasing engagement with our fans and followers as we continue the fight."
 
The condom maker will ask participants to craft their own messages using the #UniteToFightHIV hashtag on Facebook, Twitter and Instagram, and/or share/re-post a meme posted on the AIDS Healthcare Foundation and LifeStylesUSA social platforms.
 
"While World AIDS Day provides many opportunities to remind people that the war on AIDS is not over, we know that encouraging sexually active individuals – especially young people – to protect themselves through consistent condom use is a message that must be shared every day through as many channels as possible," said Christopher Johnson, associate director of communications for AIDS Healthcare Foundation. "By partnering with LifeStyles and encouraging our supporters to use the #UniteToFightHIV hashtag on World AIDS Day, we're inviting thousands of people to send a powerful message to their friends and family about acting responsibly."

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UrgentRx, TripTogether uncover consumers’ biggest travel headaches, pain points

BY Michael Johnsen

DENVER – UrgentRx and TripTogether, a social travel website designed to connect solo travelers worldwide, on Tuesday partnered to uncover consumers’ biggest travel headaches and pain points. While it’s always exciting to plan the next travel adventure, the high traffic that accompanies the holidays can create added stressors. As many as 53% of consumers say Christmas is the most stressful time of year to travel, with Thanksgiving coming in a close second. 
 
UrgentRx and TripTogether uncovered travelers’ biggest complaints and offer solutions to make holiday travel this season a breeze. 
 
In a survey of travelers worldwide, UrgentRx and TripTogether found:
 
  • More than 50% agreed that long lines at airport security and flight delays cause the biggest travel headaches;
  • 48% felt that travel by airplane was the most stressful, with bus coming in second;
  • 48% notoriously forget to pack over-the-counter medication for their trips;
  • 34% are most paranoid about forgetting their passport/ID when traveling;
  • Almost 63% would prefer three inches of additional leg room over two free in-flight beverages; and
  • Nearly 60% felt a passenger picking a fight over the seat reclining would be the most annoying flight disrupter.
To help tackle travel headaches, on-the-go travelers can reach for a packet of UrgentRx Headache Relief to Go to provide "Right Now Relief" and plan the ultimate holiday getaway by connecting with travel enthusiasts from around the world through TripTogether.com. 
 
The TripTogether community is made up of international travel enthusiasts who are a resource for tips, destination recommendations and even a travel companion to share in the adventure together. As an industry pioneer, TripTogether.com empowers consumers to seek authentic connections in a 24/7 world with like-minded individuals on their own terms. As travel is more excited when shared, features such as messaging and trip planning allow members to realize their travel aspirations and pursue more exciting and enjoyable travel experiences together.
 
UrgentRx’s line of flavored powder medications in credit card-size packs can be taken without water and are designed to slip into a purse, backpack, or carryon bag. The Fast Powders work to alleviate pain and discomfort brought on by allergy attacks, headaches, aches and pains, heartburn and upset stomach. UrgentRx Fast Powders are available at a suggested $1.39 per packet and are distributed nationally in more than 19,000 retailers including Duane Reade, CVS/pharmacy and Walgreens. 

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CHPA adds 10 members

BY Michael Johnsen

WASHINGTON — The Consumer Healthcare Products Association earlier this month added 10 member companies to its roster, including four manufacturer members and six associate members.
 
The new members include manufacturers Clarion Brands, Ohm Laboratories, Sheffield Pharmaceuticals and UrgentRx. The new associate members include AmerisourceBergen, DRS Product Returns, GKV, Ibotta, Mindshare and National Sales Solutions. 
 
Clarion Brands — based in Trevose, Pa. — has acquired existing OTC brands Absorbine Jr., Certain Dri and Cystex; the dietary supplement Lipo-Flavonoid; as well as Albolene and AntiMonkey Butt. Princeton, N.J.-based Ohm Laboratories, a division of Ranbaxy, is both a contract and private-label manufacturer. Key OTC therapeutic product areas are gastrointestinals, cough/cold, allergy, sinus and pain management. 
 
Sheffield Pharmaceuticals, out of New London, Conn., is a contract manufacturer as well that also services OTC cream, ointment and toothpaste, nasal and first aid segments. And UrgentRx, based in Denver, manufacturers powdered relief products for headache, heartburn, allergy, aches and pains, upset stomach and critical care (aspirin).
 
AmerisourceBergen is one of the largest global pharmaceutical sourcing and distribution services companies, with services ranging from drug distribution and niche premium logistics to reimbursement and pharmaceutical consulting services. They are based out of Chesterbrook, Pa. DRS Product Returns, operating out of Reading, Pa. is a provider of product return and product recall services in the consumer products industry. They manage programs and projects involving products affected by damage, expiration, recall and/or discontinuation. Services include: physical control and chain of custody certification, product inspection and data capture, information reporting and data analytics, advisory services and supply chain research, asset recovery and secondary market sales, claims processing and physical validation, and transportation and logistics.
 
Baltimore's GKV is a full-service marketing communications firm, dedicated to helping challenger brands in crowded categories like consumer health products take market share from the category leaders. Ibotta, which operates out of Denver, is a retail shopping app that is replacing coupons with a rich set of pre-shopping interactions that allow brands to reach their consumers and communicate core value propositions.
 
Mindshare, based in New York, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned and earned marketing in real-time through its marketing engine, The Loop. And National Sales Solutions, from Ellisville, Mo, is a leading provider of outsourced sales management, marketing and supply chain management. NSS helps clients launch new products, expand into new retailers, grow current sales or enter the U.S. market from abroad. 

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