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Annie’s expands microwavable macaroni & cheese cups line

BY Jason Owen

BERKELEY, Calif. — Annie’s is expanding its line of macaroni and cheese products with the introduction of three macaroni and cheese microwavable cups, available in real aged cheddar, white cheddar and gluten-free rice pasta and cheddar. One of the first microwavable cups with macaroni and cheese made with high quality organic and natural ingredients, Annie’s latest product delivers the great taste families expect from Annie’s.

"Annie’s has always been committed to offering convenient and wholesome meals and snacks," said Sarah Bird, chief mom officer for Annie’s. "We’re continuing that tradition by bringing easy-to-make microwavable mac and cheese cups to snack time, lunch time and dinner tables everywhere, as we recognize today’s families are busy and sometimes need quick meal solutions."

The single- and two-pack varieties will be available at retailers nationwide this summer. Annie’s Macaroni & Cheese Microwavable Cups are made with 100% real, rBST-free+ cheese, and without artificial flavors, synthetic colors or preservatives. Both the white cheddar and real aged cheddar flavors are made with organic pasta, and the real aged cheddar flavor has 8 g of whole grains per serving. A gluten-free variety also is available, which is made with rice pasta.

Annie’s is a leading provider of natural and organic alternatives to traditional comfort foods. Additional Annie’s pasta products include organic shells and white cheddar, classic macaroni and cheese, Bernie’s Farm macaroni and cheese, gluten-free microwaveable mac and cheese with real aged cheddar, and deluxe real aged cheddar macaroni and cheese.


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Tom’s of Maine kicks off annual program to help fund nonprofits

BY Antoinette Alexander

KENNEBUNK, Maine — Natural personal care manufacturer Tom’s of Maine is once again holding its 50 States for Good program, which celebrates and rewards nonprofit organizations committed to meaningful change and work that addresses local needs.

Anyone who is energized by the work of local nonprofit organizations can nominate their favorite for a chance to share in $150,000 in funding. Fifteen organizations will be awarded $10,000 each, as determined by a public vote in September. Nominations can be made at 50statesforgood.com through July 8 via a short essay.
 
This year’s program presents individuals with an opportunity to help their favorite nonprofit organization secure funding. Fifty-one finalists — one from each state and the District of Columbia — will be chosen by a panel of independent judges from the pool of nominees and the public will vote for the winners.

"For the first time, we’re inviting any individual who’s passionate about a nonprofit to make a nomination," stated Susan Dewhirst, public relations and goodness programs manager at Tom’s of Maine, of the program that is now in its fifth year.  "The best part is we’ve made it easy for anyone to give back to their community by nominating their favorite nonprofit."

In past years, Tom’s of Maine has funded 50 States for Good projects that have built community playgrounds, maintained sustainable nature trails, provided shelter and food for the homeless and cared for animals, among many other initiatives.

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Coty appoints Catherine Walsh SVP corporate communications

BY Antoinette Alexander

NEW YORK — Coty has appointed longtime company executive Catherine Walsh to fill the newly created position of SVP corporate communications.
 
"Catherine Walsh has been a key force in creating and developing the American portfolio of Coty Prestige since she began with us in 2001," stated Michele Scannavini, CEO of Coty. "Her passion for all forms of beauty, her natural curiosity and her unique marketing capabilities have all contributed to the growing success of Coty Prestige over the past decade, and they are just some of the characteristics that make me confident in her ability to take on this new role."
 
In her new position, Walsh has been charged with promoting Coty’s corporate image, implementing effective financial communication, piloting Coty Cares, developing digital capabilities and leading internal communications. Serving under her to help achieve those goals is a cross-divisional team that will include representatives from the departments of corporate public relations, corporate sustainability, global digital and employee communication.
 
Walsh’s achievements in her tenure at Coty include reigniting the celebrity fragrance model by establishing a long-standing collaboration with Jennifer Lopez, inventing new concepts and brand territories with Marc Jacobs and Balenciaga, and bringing mega-brands such as Calvin Klein to new heights. She sits on the Fashion Institute of Technology’s Industry Advisory Board and the Board of Directors for the Chinati Foundation.

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