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Annie’s adds more variety to Bernie’s Farm

BY Ryan Chavis

BERKELEY, Calif. — Annie’s, a natural and organic food company, announced four new products to its Bernie’s Farm product line, which feature barnyard shapes. Consumers can choose from Animal Cookies, Cheddar Crackers, Fruit Snacks and a Microwavable Macaroni & Cheese Cup.

"Our goal is to help kids understand where their food comes from, and our Bernie’s Farm products are a fun way to make that connection by showcasing life on the farm," said Sarah Bird, chief mom officer for Annie’s. "Plus, parents will feel good about the wholesome natural and organic ingredients we use to make these products."

The new additions will debut on store shelves this summer and will come in a variety of package sizes.

 

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Pepsi announces football-inspired album

BY Ryan Chavis

PURCHASE, N.Y. — Pepsi announced the release of its "Beats of the Beautiful Game" album, a compilation of songs by musicians inspired by the spirited world of football.

The 11-track album, distributed by Caroline, is available for purchase internationally on iTunes. Musicians include Kelly Rowland, Janelle Monae, Rita Ora and Timbaland, among others.

"Pepsi ‘Beats of the Beautiful Game’ provides a unique view into the culture of the most popular sport in the world," said Frank Cooper III, chief marketing officer for global consumer engagement for PepsiCo Global Beverages Group. "It introduces powerful new music from superstar and emerging artists, and features those songs in short films by some of the world’s most dynamic directors highlighting an aspect of football culture. We hope that fans of both artforms find that this unique combination embodies the true spirit of the beautiful game."

In addition to the album, short films directed by Spike Lee, Idris Elba, Jessy Terrero and others will accompany the songs.

The full album includes the following songs and short films:

  • Janelle Monae, "Heroes," with film by The Young Astronauts
  • R3hab feat.  Eva Simons, "Unstoppable," with film by Idris Elba
  • Don Omar, "Pura Vida," with film by Jessy Terrero
  • Kelly Rowland, "The Game," with film by Spike Lee
  • Rita Ora, "I Will Never Let You Down (Switch Remix)," with film by Diego Luna
  • Santigold, "Kicking Down Doors," with film by Andy Morahan
  • Timbaland staring Rachel Assil, "Whoever We Are," with film by The Kolton Brothers
  • Jetta, "Crescendo"
  • Pearls Negras, "Guerreira," with film by Cine Favela  
  • Jolin Tsai, "Now is the Time," with film by Cai Yiqi
  • Hassan el Shafei, "Ahlam Men Gedial" 

 

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Nexcare launches sixth annual Give campaign

BY Ryan Chavis

ST. PAUL, Minn. — Nexcare Bandages, a brand from 3M, on Tuesday announced that it will continue a partnership with the American Red Cross for the sixth annual Nexcare Give program. The campaign encourages people across the nation to donate blood in honor of the World Health Organization’s World Blood Donor Day, which will take place on June 14.

Nexcare also introduced this year’s collection of limited-edition bandages, which are inspired by artistic movements to demonstrate the campaign’s theme, "The Art of Giving."

“Every year, our goal is to inspire more people to give and to raise awareness about the ongoing need for blood donation,” Tara Menzies, Nexcare Brand, consumer healthcare division. “Through the sixth annual Nexcare give program, we are reminding Americans that giving blood is a simple and effective way to help save lives. We hope blood donors will wear their Nexcare give Bandages with pride and encourage others to get involved.”

The free bandages will be distributed at donor centers and blood drives leading up to World Blood Donor Day on Saturday, June 14. Give bandages will also be available free by mail by visiting Nexcaregive.com.

 

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