BEAUTY CARE

Ann Taylor introduces ‘possibilities’ beauty line

BY Antoinette Alexander

NEW YORK The cosmetics world continues to grow increasingly competitive as more apparel retailers announce plans to jump aboard the beauty bandwagon.

Among the latest retailers to make such a move is Ann Taylor, which intends to launch a new beauty collection in all 350 of its stores and online.

The new beauty collection consists of a fragrance called possibilities, Ann Taylor, as well as a line of body care products. The company intends to expand its presence in the beauty category over time, including a line of products for its Loft division next year. The initiative is part of its overall long-term strategy for growth, according to the company.

Selected to be the face of possibilities is supermodel Petra Nemcova, who founded the “Happy Hearts Fund” charitable foundation. The mission of the foundation is to globally aid children who have suffered from a disaster by bridging existing gaps in education, medical support and emotional health. To support the cause, Ann Taylor will donate $2 for each possibilities fragrance purchase made through Dec. 31, up to a maximum donation of $50,000.

The news came as reports spread that apparel retailer New York & Company is launching this month a line of bath and body care products.

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Dr. Bronner’s announces move to fair trade, organic ingredients

BY Antoinette Alexander

ESCONDIDO, Calif. Dr. Bronner’s Magic Soaps has announced that by December 2007 all major ingredients in its soaps will come from certified fair trade and organic sources.

Over the course of the 2006-2007 period, the company has reorganized how it sources its major raw materials, including organic coconut, palm and olive oil. They account for more than 95 percent of its raw material purchases.

In addition, the company has outlined the following fair trade program:

  • It purchases all major materials directly from sources that provide collective power to growers and workers and are good partners in implementing community development products.
  • It guarantees farmers a price, which covers cost of production and a decent return, even when market prices collapse, with an organic premium paid on top. Pricing is transparent to farmers and payments will be on time.
  • It ensures that fair wages are paid to farm and factory workers, the rules of the International Labor Organization on worker representation and work hours are followed, and physical working conditions are more comfortable.
  • It pays an extra Fair Trade premium, 10 percent of the price of materials and labor. Depending on local needs, the premium either goes directly to growers to improve their income or into a fund for local development projects such as education, day care and health care programs; sanitation improvement; organic fertilizer provisions to small growers; and funding for small businesses.
  • For ongoing inspection and certification of its program, the company is engaging the Swiss organic certifying organization IMO. Concurrently, it is working with the Fair Trade Labeling Organization to develop product specific standards for its major materials.

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Lornamead launches LypSyl in North America

BY Antoinette Alexander

STAMFORD, Conn. Personal care products company Lornamead has announced the North American launch of LypSyl lip care products.

LypSyl has been available in Europe for more than 100 years and is now being sold throughout the United States in improved formulations and new packaging, the company stated.

The products feature pure Swedish beeswax for ultimate moisture and protection. They also contain a blend of natural and therapeutic ingredients, including organic shea butter, chamomile, aloe vera, vitamins A and E and tea tree oil.

LypSyl is available in five formulations including LypMoisturizer (in mint and HoneyBerry flavors); LypRadiance, which imparts a bit of shine and has a fruity flavor; LypMedication, which is medicated with eucalyptus and tea tree oils; and LypSensitivity, which is fragrance- and flavor-free.

The products have a suggested retail price ranging from $2.99 to $3.49.

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