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Anheuser-Busch presents new flavor for spring season

BY Diana Alickaj

ST. LOUIS Anheuser-Busch unveiled a new addition to its plethora of seasonal beers, Sun Dog Amber Wheat, to be sold this spring.

According to published reports, Sun Dog contains 5.3 percent alcohol by volume and consists a blend of wheat and pale barley malts, caramel malts and yeast fermented at around 65 to 75 degrees, which helps enhance the beer’s fruity aroma. The beer also features ingredients like the Cascade and Williamette hops from the Pacific Northwest, and the Hallertu from Southern Germany that give the ale its special aroma and citrus flavor.

“Wheat beers are one of my favorite styles to brew because of their versatility,” Florian Kuplent, brewmaster at Anheuser-Busch said. “From Bavarian to Belgian to American, each style has its own color, aroma and taste. Our take on the American amber wheat ale is a luminous deep amber color with a slight caramel sweetness and refreshing citrus note.”

Sun Dog Amber Wheat will be available in six-packs at grocery and convenience stores, as well as pubs, and feature a dog wearing sunglasses alongside a bright red Frisbee.

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Coca-Cola continues efforts in being environmentally friendly

BY Diana Alickaj

SAN FRANCISCO Eaton Corp. announced that Coca-Cola Enterprises will order new hybrid trucks, making it the largest North American commercial order for the hybrid systems. Based on this information, Eaton shares rose 9 cents to $84.01.

Coca-Cola will be purchasing 120 new trucks in 2008. According to published reports, the trucks are powered by Eaton’s hybrid electric drivetrain systems. It has also been recorded by Coca-Cola that the trucks decrease emissions by 32 percent and fuel consumption by 37 percent compared to the conventional trucks Coca-Cola are using today. This is a big effort for the company in following the trend to conserve energy and limit pollution.

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Purple Beverage Co. announces “Mix It Up” bartender contest

BY Jim Wright

FORT LAUDERDALE, Fla. Purple Beverage Co. is inviting professional and amateur bartenders nationwide to submit their best Purple-based cocktails for a chance to win a free weekend for two on Miami’s fabulous South Beach.

Purple is a unique blend of seven antioxidant-rich juices, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. Because adding alcohol to antioxidant-rich berries increases their antioxidant power—a fact confirmed by researchers from the United States Department of Agriculture and by a study at Kasetsart University in Thailand—Purple is destined to become one of the hottest cocktail trends in nightclubs and lounges.

The Palm Restaurant on the City’s West Side has been mixing the Palm Purple Martini for customers since August of last year. Purple blends especially well to make a great-tasting berry-flavored martini, according to the company.

“The ‘Mix It Up’ contest will allow bartenders nationwide to have fun and become a part of a hot new trend by creating their own antioxidant-rich, Purple-based cocktails,” said Purple Beverage Co. chief executive officer Ted Farnsworth. “We have already heard about bars in New York, Los Angeles, Miami and Philadelphia coming up with their own signature cocktails featuring Purple and we are excited to see the unique creations that bartenders across the country will concoct.”

Bartenders are invited to submit their original cocktail recipes for an array of Purple-themed cocktails in various categories: “Purple Summer,” for tropical-themed thirst quenchers; “Purple Elegance,” for martini-style or high-end cocktails; and “Purple Breeze,” for non-alcoholic Purple concoctions.

The contest will run through May 31, 2008. The drinks will be reviewed by an independent panel of judges; the cocktail maker who receives the highest score will win a weekend for two at the famous Delano Hotel on Miami’s beautiful South Beach plus a weekend full of activities and entertainment, including dinner for two at renowned Nobu Restaurant and a night on the town at the well-known hotspot, Mansion.

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