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Anheuser-Busch launches Latino-targeted Chelada nationwide

BY Tara Smith

ST. LOUIS Following success in such test markets at Arizona, Nebraska and Texas, Anheuser-Busch today is launching Budweiser & Clamato Chlelada and Bud Light & Clamato Chelada in convenience stores and supermarkets nationwide.

Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada follow that tradition by combining Anheuser-Busch’s lagers with the spicy Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages. The launch marks the first time the companies have worked together.

“This is a recipe that combines cultures and flavors,” said Ana Vitrano, product manager at Anheuser-Busch. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love.”

To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. The company advises that the beers pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.

Brewed at Anheuser-Busch’s St. Louis brewery, Budweiser Chelada contains 5 percent alcohol by volume and Bud Light Chelada contains 4.2 percent ABV and is available in 24-ounce single-serve cans and 16-ounce, four-pack cans.

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Philip Morris to test market smokeless tobacco product in Indianapolis

BY Tara Smith

NEW YORK Altria Group’s Philip Morris USA said Thursday that it will introduce Marlboro Snus, a tobacco pouch product, into an additional test market in the Indianapolis area in March.

The cigarette maker said Marlboro Snus are designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes. The company said it was pleased with the initial reaction in the Dallas/Fort Worth test market by adult consumers, wholesalers and retailers.

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Nestle promotes $1 million ‘American Idol’ game

BY Tara Smith

GLENDALE, Calif. Nestle is running an on-pack promotion and game tied to the upcoming seventh season of American Idol, which premieres Jan. 15, that offers consumers a chance to win $1 million.

People compete for the top prize by correctly identifying the singers who get cut from the competition and the person who becomes the next American Idol. In addition to the $1 million prize, 13 cash prizes also will be awarded ranging from $10,000 to $50,000 by playing the game each Thursday after a contestant has been eliminated from the show.

More than 100 million specially marked packages of Nestle Crunch Crisp, Baby Ruth, Butterfinger, Nestle Crunch and 100 Grand candy cards will carry game codes for the “Idol Elimination” bracket game. Players can enter the codes online from Feb. 14—when the final 24 contestants are revealed—to Feb. 19 at www.americanidol.com. There they can create a game bracket to guess who will be eliminated each week through the season. Players with the correct answers could win $1 million. Players use the same entry code to fill out a new bracket and choose the singers they think will continue on for the remainder of the elimination rounds. Game codes will be available on single and king-sized candy bars, in eight-packs, and Fun Size bags, according to the company.

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