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Anheuser-Busch InBev to launch Bud Light Platinum

BY Allison Cerra

BRUSSELS — Anheuser-Busch InBev announced that it is expanding its Bud Light portfolio with what it is calling "a trendy blue-bottle line extension."

The company said that Bud Light Platinum appeals to a key group of beer drinkers and expands consumer occasions and that the introduction is part of the company’s plan to accelerate growth of Bud Light in the United States.

Bud Light Platinum is expected to roll out in Jan. 2012.

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Lipton launches sweepstakes as part of ‘Caring for Communities is Our Cup of Tea’ initiative

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Lipton has kicked off an initiative that underscores the brand’s efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.

As part of Lipton’s "Caring for Communities is Our Cup of Tea" initiative, consumers will have a chance to win a trip to Kenya, including a visit to a Rainforest Alliance Certified tea estate and a $25,000 check to aid in sustainability efforts for their community, among other prizes. To participate in the sweepstakes, consumers can look for Lipton "Pick Your Tea with Care" 100-count cup or 312-count cup black tea promotional packs at retailers nationwide.

The sweepstakes runs through March 31, 2012.

"We are committed to giving our consumers a quality tea experience from the moment the leaves are selected to when consumers are enjoying a freshly brewed cup," Unilever North America VP refreshments Alfie Vivian said. "The ‘Caring for Communities is Our Cup of Tea’ program will highlight the sustainable communities where our tea is grown, and help consumers understand the steps we take to pick our tea with care."

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Teens with high-fiber diets less likely to develop diabetes, heart risks

BY Allison Cerra

NEW YORK — Teenagers that consume a fiber-rich diet are less likely to develop metabolic syndrome, according to a new study published in the Journal of the American Dietetic Association.

Based on a cross-sectional analysis of 2,128 boys and girls ages 12 to 19 years, who participated in the 1999-2002 National Health and Nutrition Examination survey, researchers found that 9.2% of those with a diet that consisted of the least amount of fiber had developed risk factors of metabolic syndrome, while only 3.1% with a fiber-rich diet experienced an increase. Overall, the prevalence of metabolic syndrome was 6.4% (138 subjects).

Metabolic syndrome is a group of risk factors that occur together and increase the risk for such conditions as coronary artery disease and Type 2 diabetes.

"It is more important to emphasize a paradigm that promotes the inclusion of fiber-rich, nutrient-dense, plant-based foods vs what foods to restrict or exclude as is commonly done when the focus is on total fat, cholesterol, or saturated fat intake," the researchers concluded.


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