Anheuser-Busch ads emphasize company’s environmental side
NEW YORK While it has faced mixed reactions to its recent purchase by InBev, St. Louis-based brewer Anheuser-Busch hopes to win a few hearts by touting its environmental credentials in a series of advertisements featuring employees and distributors.
St. Louis-based Waylon Ads has created an advertising campaign for Anheuser-Busch to show its efforts save water and energy, use alternative fuels, recycle and conserve wildlife.
One advertisement has a manager talking about the company’s 109-year history of recycling leftover grain by feeding it to cattle. Another explains how some of the delivery trucks at a distribution center in Springfield, Mo., use propane instead of gasoline.
Anheuser-Busch was the world’s second largest brewer until its recent acquisition by Belgium-based InBev, the largest.
Mars says it will raise prices on many candies
HARRISBURG, Pa. Mars, the maker of popular candies such as M&M’s and Snickers, has said that because of the rising costs of ingredients, production and packaging, it is raising prices of several of its products.
The news of the Mars price increase comes on the heels of a similar announcement released by Hershey Co. earlier this week. Both companies had announced price hikes previously this year in January.
Mars has not named which of its items will be affected by the price increase, but did state that the price changes would begin Oct. 17 and other increases could take affect through March of next year.
Miller beers to resurrect ‘Great Taste, Less Filling’ slogan
MILWAUKEE MillerCoors LLC has said that it will bring back its “Great Taste, Less Filling” ads for football season. The company, which formed after Molson Coors Brewing Company and the U.S. arm of SABMiller joined earlier this year, announced the tagline’s comeback in a letter to distributors Tuesday.
The tagline will appear in ads airing Sept. 1 which play off of last year’s “More Taste League” campaign.
U.S. Miller Lite radio spots will also air the “Great Taste, Less Filling” tags, a slogan that was devised some 30 years ago, company said. The tagline hasn’t been widely used since 1991, according to MillerCoors.