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Anchor Bay, Well-Pict team for cross promotion

BY Allison Cerra

BEVERLY HILLS, Calif. — Anchor Bay Entertainment and Well-Pict Berries have announced a cross-promotional campaign, in which fans of the "Chuggington" series can get on board with healthy eating.

With every purchase of a 1-lb. strawberry clamshell package from Well-Pict and any "Chuggington" DVD, consumers have the opportunity to receive a a $3 rebate check by mail. Additionally, Well-Pict’s packaging and other marketing and advertising materials will call out the special “Chuggington” promotion with on-pack graphics of the “It’s Training Time” DVD, as well as two other "Chuggington" titles, on 12 million strawberry packages.

“We are very excited about teaming up with Well-Pict for this special promotion that brings parents engaging, age-appropriate entertainment coupled with healthful, wholesome ‘fuel’ that young ‘Chuggington’ fans everywhere will enjoy,” said Julie Cartwright, SVP brand marketing for Anchor Bay Entertainment.

“Chuggington” is a preschool television show that airs daily on Disney Junior, Disney Channel’s new programming block designed for kids ages 2 to 7 years and their families.

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Stride taps Shaun White as spokesman

BY Allison Cerra

EAST HANOVER, N.J. — The ridiculously long-lasting gum has tapped a snowboarding and skateboarding champion to serve as the brand’s spokesman.

Shaun White, an Olympic gold medalist, inked a two-year deal with Stride to be the gum’s official brand spokesman and will be featured in a variety of promotional activities. Stride said it is planning giveaways, digital and social media campaigns, and public relations efforts throughout the coming months.

"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking," said Gary Osifchin, marketing director for Stride. "We are thrilled that Shaun will be representing Stride."

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Kashi introduces new fruity cereal products

BY Allison Cerra

LA JOLLA, Calif. — Kashi announced the launch of its Berry Blossoms cereal and cherry-vanilla cereal bars.

The company said its Berry Blossoms cereal features pillow-shaped graham cereal squares made with seven whole grains and tossed with a tasty blend of real fruit, including strawberries, blackberries and blueberries.

Kashi’s cherry-vanilla cereal bars join its TLC line of products and are made with a filling of sweet red-ruby cherries and rich Madagascan vanilla beans that are baked right into the soft-baked dough and contain 11 g of whole grains.

Kashi Berry Blossoms cereal and Kashi TLC cherry-vanilla cereal bars now are available at grocers and natural food retailers nationwide for a suggested retail price of $3.59 and $3.89, respectively.

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