HEALTH

Amway taps Kara Goucher for Nutrilite

BY Allison Cerra

ADA, Mich. — Amway’s line of vitamin, mineral and dietary supplements has tapped a world-class distance runner to be its new spokeswoman.

Kara Goucher will represent the Nutrilite brand at the Rock ‘n’ Roll Marathon series, in which Nutrilite is a sponsor. Goucher will represent the brand at several of these races by speaking at race events and appearing at the Nutrilite mobile brand experience during race weekend. Her name and likeness also will appear online and in print in various Nutrilite marketing efforts, the company said.

“Kara Goucher is an excellent fit for the optimal health philosophy of the Nutrilite brand,” said Jori Hartwig, VP marketing for Amway North America. “People actively pursuing a healthy lifestyle — whether they’re elite athletes or weekend warriors — can relate to and be inspired by her commitment to her sport and to her family’s well-being.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

N.Y. politician looks to make medicine cups, dosage devices safer for children

BY Michael Johnsen

HUNTINGTON, N.Y. — Rep. Steve Israel, D-N.Y., plans to introduce new legislation soon to make medicine cups and other dosage devices commonly used to give medicine to children safer, the Congress leader recently announced. However, the need for such a bill may be moot as the over-the-counter industry already is actively initiating guidelines to standardize dosing directions and units of measuring that dose.

“When we give our kids medicine, we hope we’re making them better,” Israel stated in a pre-Christmas announcement. “But when nearly all the medicine cups and dosing devices used with our kids’ medicine are flawed, there is a chance we could be making them worse. Why would a medicine’s label say tablespoons when the dosing cup is in teaspoons? We’ve been too lax about these flaws for too long.”

Israel cited a study published in the December 2010 Journal of the American Medical Association, which found that 99% of medicine cups and dosage devices were flawed, as the impetus behind the bill.

However, the industry actively has been addressing this issue, the Consumer Healthcare Products Association announced in late November when the AMA journal hit the newsstands. “The [over-the-counter] medicine industry takes very seriously its responsibility to help parents and caregivers safely and correctly administer OTC pediatric oral medicines to children,” the association stated. “Accordingly, the nation’s OTC medicine makers are working in partnership with other stakeholders and more than a year ago approved voluntary guidelines regarding dosing devices and volumetric measurements.”

The industry has approved voluntary guidelines, including the uniform use of tables to communicate dosing guidelines, as opposed to only text, and the use of milliliters as the preferred unit for dosing with an abbreviation to read “mL.” “It is our goal that all OTC medicines will fully follow the guidelines by the end of 2011,” CHPA stated.

“When we give our kids medicine, we hope we’re making them better,” Israel stated in a pre-Christmas announcement. “But when nearly all the medicine cups and dosing devices used with our kids’ medicine are flawed, there is a chance we could be making them worse. Why would a medicine’s label say tablespoons when the dosing cup is in teaspoons? We’ve been too lax about these flaws for too long.”

Israel cited a study published in the December 2010 issue of the Journal of the American Medical Association, which found that 99% of medicine cups and dosage devices were flawed, as the impetus behind the bill.

However, the industry actively has been addressing this issue, the Consumer Healthcare Products Association announced in late November, when the AMA journal hit the newsstands. “The [OTC] medicine industry takes very seriously its responsibility to help parents and caregivers safely and correctly administer OTC pediatric oral medicines to children,” the association stated. “Accordingly, the nation’s OTC medicine makers are working in partnership with other stakeholders and, more than a year ago, approved voluntary guidelines regarding dosing devices and volumetric measurements.”

The industry has approved voluntary guidelines, including the uniform use of tables to communicate dosing guidelines as opposed to only text, and the use of milliliters as the preferred unit for dosing with an abbreviation to read mL. “It is our goal that all OTC medicines will fully follow the guidelines by the end of 2011,” the CHPA stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

HEALTH

Perform donated to benefit 2011 National MS Society events in south Florida

BY Michael Johnsen

AKRON, Ohio — Hygenic/Performance Health, makers of Perform and Biofreeze pain relievers, donated Perform pain reliever product samples and coupons in support of the National Multiple Sclerosis Society 2011 Run to Stop MS, MS Walks and MS Bike events.

“We truly appreciate the donation Hygenic/Performance Health has provided,” stated Karen Dresbach, president of the National Multiple Sclerosis Society, south Florida chapter. “Perform pain reliever was well-received by our riders last year, and I am sure it will be popular with our runners and walkers as well. Their commitment to our cause makes a difference to both the event participants [and] those benefiting from the funds raised.”

The donation has a retail value totaling more than $14,000.

The Run to Stop MS team will participate in the ING Miami Marathon and Half Marathon being held Jan. 30 in Miami. The MS Walks are being held in eight different southern Florida locations — including Aventura, Boca Raton, Coral Gables, Fort Lauderdale, Lee County, Naples, Palm Beach and Weston. The first walk is scheduled Feb. 26 and the last April 3.

The 25th Anniversary Zimmerman MS Bike Ride Presented by Mack Cycle and Fitness will take place May 14 to 15, with a 150-mi. ride from Homestead-Miami Speedway to Key Largo, Fla. The Perform pain reliever product samples and coupons will be distributed to participants via their welcome packages.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES