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AMS introduces ‘Pretty’ line of cosmetic bags, earns WBENC certification

BY Antoinette Alexander

DALLAS — Burgeoning manufacturing company Accelerated Manufacturing Solutions is anticipating an exciting year ahead as it celebrates two key achievements: the launch of its new brand of soft cosmetic bags and travel cases, which has already gained distribution at Walmart, and being awarded the Women’s Business Enterprise National Council certification for woman-owned businesses.

AMS’ new line of soft cosmetic bags and travel cases, called pretty, features modern designs and is crafted with durable materials and priced competitively in the category. The girl-on-the-go can expect sturdy, catch-free zippers and easy-to-clean fabric in a variety of sizes to carry all her beauty needs.

Two collections have launched with new launches planned twice a year. The Southern Charm collection boasts trendy, eye-catching patterns that appeal to both tweens and teens. And the Translucent Bag collection’s neon, eye-popping hues and see-through material is both stylish and functional for women of all ages. 

Walmart stores are carrying both collections for a total of 16 SKUs in all 3,500 doors. They retail from $4.99 to $7.99. Walmart also offers pretty Classic Black bags that retail from $5.49 to $13.99. The Classic Black bags and additional patterns and designs are ready to market and available for retail, the company stated.

AMS will be displaying the new pretty line this year at ECRM and the NACDS Annual Meeting and Total Store Expo.

Meanwhile, AMS also is celebrating the fact that it has been awarded the Women’s Business Enterprise National Council certification for woman-owned businesses. WBENC is a third-party certifier of businesses owned, controlled and operated by women in the United States.

"We are thrilled to be officially certified as a Woman-Owned Business Enterprise. We look forward to the opportunities the WBENC certification will bring our company," stated AMS president and CEO Cindy McClain of the recognition. 

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Actavis relaunches generic contraceptive

BY Alaric DeArment

PARSIPPANY, N.J. — A federal court ruling has allowed Actavis to relaunch a generic contraceptive drug, the company said.

Actavis said it had relaunched Vestura (drospirenone 3 mg and ethinyl estradiol 0.02 mg), a generic version of Bayer HealthCare Pharmaceuticals’ Yaz. The relaunch follows a ruling by the U.S. Court of Appeals for the Federal Circuit that invalidated one of Bayer’s patents on Yaz. Actavis originally launched its product in January last year, but a ruling by the U.S. District Court for the District of Nevada forced it to stop marketing the product two months later.

Branded and generic versions of Yaz had sales of about $347 million during the 12-month period that ended in February 2013, according to Actavis.

 

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Haagen-Dazs introduces seven new flavors of gelato

BY Jason Owen

OAKLAND, Calif. — Haagen-Dazs today welcomed the newest member to its product family with seven flavors of gelato available nationwide.

Stracciatella, Sea Salt Caramel, Dark Chocolate Chip, Limoncello, Black Cherry Amaretto, Vanilla Bean and Cappuccino will join the wide array of Haagen-Dazs products currently available in the frozen foods sections of grocers and supermarkets nationwide.

"We are thrilled to be the first national super premium brand to offer gelato to our new and existing fans," Haagen-Dazs brand manager Cady Behles said. "Our goal was to create a campaign that captures ‘La Dolce Vita’ and immerses our fans in the Italian culture through sight, sound and, of course, taste."

To celebrate the nationwide launch, Haagen-Dazs gelato will be featured in TV, print and digital advertising, as well as public relations, point of sale materials and a social media-driven consumer promotion.

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