BEAUTY CARE

Ampro creates new Olive Oil styling gel for ethnic hair

BY Antoinette Alexander

MEMPHIS, Tenn. — Multicultural hair care company Ampro Industries, whose products are sold in mass market and beauty supply stores, has announced the development of its newest formula: Ampro Pro Styl Olive Oil styling gel.

Made with 100% Olive Oil, the Olive Oil styling gel is reportedly the most moisturizing gel Ampro has ever made. It is slated to hit stores in December.

The formula is free of parabens, alcohol and other harsh ingredients. It is designed to moisturize hair while providing hold, allowing for easier distribution through natural or chemically treated hair. 
 

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Curél Skincare, Katie Brown help support Meals on Wheels this holiday

BY Antoinette Alexander

NEW YORK — This Thanksgiving, Curél Skincare is teaming up with television host and lifestyle expert Katie Brown and the Meals on Wheels Association of America to help those in need.

From teaming up with Brown to sharing holiday survival tips, Curél Skincare is going beyond providing therapeutic skin care to support Meals On Wheels’ mission.

“The holiday season can be so hectic, it’s easy to lose sight of what it’s all about: appreciating the friends and family who support us,” Brown stated. “I’m thrilled to be working with Curél Skincare in their support of Meals On Wheels to help those who don’t have that support system.”

Consumers can log on to Curel.com to watch exclusive videos featuring Brown’s holiday survival tips.

“[More than] 6 million seniors are facing the threat of hunger in our country,” stated Enid Borden, president and CEO of Meals On Wheels Association of America. “We are proud that the Curél Skincare experts are working to support our mission.”

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Pacific World unveils new SensatioNail at-home gel polish

BY Antoinette Alexander

LAKE FOREST, Calif. — Nail and beauty care company Pacific World officially has announced the launch of its new SensatioNail Invincible Gel Polish under the Nailene brand.

SensatioNail is a collection of at-home gel polish products that will provide users with up to two weeks of damage-proof wear.

"The overall nail care category has seen significant growth over the past year. As consumer focus and purchasing behavior has shifted to at-home, DIY products, we are thrilled to bring such an innovative product line to the market place," stated Marwan Zreik, SensatioNail VP marketing and research and development. "SensatioNail is the answer to multiple consumer and category demands, and never before has a gel product collection of this quality been available outside of the salon space.”

SensatioNail will debut at the end of November at mass retailers with the launch of the SensatioNail Starter Kit. The brand’s patented polymer technology allows the polish to glide on smoothly, while the PRO 3060 LED Lamp harnesses LED light technology to flash-harden SensatioNail gel polish.

The brand will follow up the launch with a complete collection rollout in January 2012, including the release of 12 SensatioNail Invincible Gel Polish colors in both solid and shimmering finishes. The polish formula is free from formaldehyde, toluene and dibutyl pthalate.

In addition, the brand’s website, Facebook and Twitter pages went live on Nov. 14, and will be informational hubs to communicate with consumers across multimedia platforms. This includes a library of instructional videos for various gel polish techniques that consumers can access through the Web, or they can use a smartphone to scan QR codes located on all product packaging.

SensatioNail is available at Walmart and select CVS locations nationwide. Suggested product prices will range from $12 to $60.

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