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Amp Energy, Dale Earnhardt Jr. debut new flavor

BY Ryan Chavis

PURCHASE, N.Y. — Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor. The beverage, called Dale Jr. Sour, will be available for a limited time at select 7-Eleven stores across the country starting April 2.

Earnhardt Jr. picked the flavor for the product. He’s also featured on the can alongside his No. 88 Chevrolet SS. "Selecting the great-tasting sour grape flavor for Amp Energy was a fun experience," he said. "I’m excited for my fans to try it and to hear what they think." 

On Thursday, April 10, six Charlotte, N.C.-based 7-Eleven stores will feature Dale Jr. Sour energy stands, which will give consumers the chance to try the new flavor. Additionally, Earnhardt Jr. is slated to surprise hsi fans by making an appearance at one of those six locations and will hand out limited edition giveaways and samples of the new energy drink. The undisclosed location will be announced the morning of the event via the Amp Energy Twitter feed (@AMPEnergy).

"Like Dale Jr., consumers need real energy to take on whatever the day may bring," said Aziel Rivers, director of marketing, Amp Energy. "Working closely with Dale Jr., we created the new, unique sour grape flavor that we believe fans will reach for on race day or whenever they are looking for a boost of energy."

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Perfecta Products launches new Zim’s Advanced lineup

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Wednesday announced the introduction of the new Zim’s Advanced line, which includes Zim’s Advanced Crack Creme with Hydrocortisone, Zim’s Advanced Hydrocortisone Spray and Zim’s Advanced Gel with Acemannan and Arnica. 

"Zim’s Advanced combines the power of our popular hand and foot creams and adds such ingredients as arnica, acemannan and hydrocortisone," stated Mark Smith, sales and marketing director. "The response we have received from product reviews is outstanding. We have combined science and nature to create superior products."

Zim’s Advanced Crack Creme with Hydrocortisone combines arnica and organic aloe with hydrocortisone to temporarily relieve itching and rashes associated with minor skin irritations, such as poison ivy, insect bites or dermatitis. It also provides relief for cracked, dry or cut hands and feet. The suggested retail price of this product is $9.99.

Zim’s Advanced Hydrocortisone Spray temporarily relieves skin irritation and itchiness caused from insect bites, poison ivy, detergents, cosmetics and other minor skin irritations. It comes in an easy to apply spray can that evenly coats the affected area and prevents the spread of further infection. The SRP of this product is $14.99. 

Zim’s Advanced Gel with Acemannan and Arnica is used as a protectant for minor cuts, scrapes, abrasions and minor burns. This product contains acemannan, a pure form of aloe vera. The SRP of this product is $9.99.

 

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Jack Link’s acquisiton of Unilever’s meat snack business now complete

BY Mike Troy

MINONG, Wis. — The sale of Unilever’s meat snack business to Jack Link’s closed this week, clearing the way for the Minong, Wis.-based company to pursue its global ambitions.

Jack Link’s is already the leading U.S. meat snack brand with a pervasive presence at retail but has set its sights on international growth.

“Jack Link’s mission is to be the No. 1 provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s Beef Jerky. “This is an important step in delivering on that mission, and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories, and we look forward to working with all of our team members and retail partners to continue that success.”

Unilever’s meat snacks were sold under the BiFi brand in Germany, Benelux, Austria and Switzerland, and the Peperami brand in the United Kingdom and Ireland.

“Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s,” said Unilever Europe president Jan Zijderveld.

 

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