AmLactin names Olympic swimmer Dara Torres brand ambassador
MAPLE GROVE, Minn. — AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.
The Olympic athlete and mother will help launch the “Ultra Skin Performance” campaign. The campaign is devoted to educating women of all ages about the internal and external elements that contribute to dry skin, one of the most common skin challenges, and features insights into skin care from Torres and New York cosmetic dermatologist and author Dr. Doris Day. Together they will share “The Fundamentals of Fit Skin” to help women with dry skin strive to look and feel their best at every life stage. The announcement is part of a series of media tactics to help reinvent the AmLactin line and through the debut of contemporary packaging, which now is transitioning into retail stores.
As previously reported by Drug Store News, AmLactin dons a fresh, new look. The makeover comes with a new name: AmLactin Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture.
As previously reported, the “Ultra Skin Performance” campaign will include a series of video blogs entitled "Smooth Talk," hosted by Day. Torres will serve as a featured guest and will share her secrets to maintaining beautiful skin. The series will be housed on AmLactin’s website and integrated into the brand’s Twitter and Facebook pages. AmLactin also plans to host Twitter chats with Torres and Day throughout the year.
FMI, GMDC to host joint health, wellness conference next summer
ORLANDO, Fla. — The Food Marketing Institute and Global Market Development Center on Tuesday announced plans for the two associations to partner in offering a comprehensive conference in 2013 focused on health, beauty and wellness. The announcement was made at the FMI’s Health and Wellness Conference here.
The FMI and GMDC event will take place May 31 through June 4, 2013, at the JW Marriott San Antonio Hill Country in San Antonio, Texas, and will provide opportunities for food retailers and wholesalers, health and beauty suppliers, pharmacists, dietitians and other health-related professionals to explore health-and-wellness solutions.
“Consumers embracing the journey of a healthier lifestyle are looking for assistance in pulling together all the various pieces — health, food and nutrition, exercise and appearance — in a way that feels holistically right to them,” stated Cathy Polley, VP health and wellness at FMI and executive director of the FMI Foundation. “Combining the resources of our two associations means we can offer food retailers and wholesalers a stronger, more integrated conference — one that will help them tell a cohesive health-and-wellness story resonating up and down every single aisle of the supermarket.”
"Combining education and resources that wed food and pharmacy, cosmetics and cooking, eating and exercise will result in a cohesive retail experience encouraging a healthier America," added Dave McConnell, GMDC president and CEO. "As the public perception of health and wellness expands, retailer resources must synergistically connect across a spectrum of services and provide consumers unified guidance whether they are shopping in cosmetics, the produce department or in the pharmacy.”
L’Oréal Paris, Toronto International Film Festival ink partnership
MONTREAL — Beauty brand L’Oréal Paris has signed on as a major sponsor and official beauty partner of the Toronto International Film Festival and will roll out an array of programs designed to provide the ultimate Hollywood Red Carpet beauty experience to festival goers and fashion followers across Canada.
Similar to the star-studded role L’Oréal Paris plays at the Cannes Film Festival, the brand’s official makeup and hair artists, Eddie Malter and Eric Del Monaco, will offer personal makeup and hair services to A-list celebrities throughout the festival. Furthermore, L’Oréal Paris will be the official beauty sponsor of the Festival Portrait Studio, providing hair and makeup touch-ups to celebrities and filmmakers prior to press conferences and gala events.
L’Oréal Paris also will be launching a special TIFF cosmetics collection, which will only be made available in Canadian drug stores and mass retailers in August and September. The Simply Chic collection was chosen by the L’Oréal Paris Facebook community, from four different looks that were hand-sketched and hand-picked by Malter. The collection features a range of red carpet beauty classics from L’Oréal Paris, including Colour Riche lipstick, Colour Riche nail polish, Voluminous False Fiber Lashes mascara, Magic Lumi Primer and many more.
The beauty correspondent scouting contest is an opportunity for an aspiring journalist to stand on a Festival Red Carpet and talk directly to the stars as the official L’Oréal Paris beauty correspondent. These style and beauty moments will be broadcast and posted on the L’Oréal Paris Facebook page and on YouTube. The selected correspondent also will receive an A-list lifestyle experience at the festival complete with an all-expense-paid trip to Toronto, Gala Premiere tickets and the services of the L’Oréal Paris hair and makeup teams. Details on how to enter will be made available in May.