HEALTH

America’s Naturals adds immune-boosting probiotic to Family Flora lineup

BY Michael Johnsen

FORT LAUDERDALE, Fla.  — America’s Naturals added the latest line-extenstion to its comprehensive Family Flora lineup of probiotic supplements at ECRM’s Vitamin, Diet and Sports Nutrition EPPS. The latest probiotic dietary supplement — called E.N.T. — targets ear, nose and throat care and is ideal for cough/cold and flu endcaps.

According to the company, the product helps reduce recurrence of upper respiratory infections, reducing the number of times antibiotics are needed, and the amount of time parents need to spend away from work.

Family Flora E.N.T. is flavored with organic, non-GMO cane sugar and natural strawberry flavor and is ideal for anyone over the age of two. The supplement can be consumed as a daily regimen for those children with continual issues or during cold and flu season for those that suffer most during that time of year.

Family Flora E.N.T. is available for a suggested price of $19.95 for 30 stick packs.

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TempTraq showcases new 48-hour body temperature monitor

BY Michael Johnsen

CLEVELAND  — Blue Spark Technologies last week at CES showcased TempTraq’s new 48-hour body temperature monitor, doubling the run-time of its existing patch. To help parents care for sick children, especially through the night, the TempTraq wearable, Bluetooth temperature monitor continuously senses, records and sends body temperature for up to 48 hours to a mobile device through its free downloadable app.

TempTraq alleviates many concerns of those caring for a sick child, including eliminating the need to continually disturb or wake them when rest is critical to a speedy recovery. Plus, no more poking or prodding an already irritable child to get an accurate temperature reading. The wearable patch delivers on-the-spot temperature readings in just seconds and even sends alerts to mobile devices when the child reaches a pre-determined, user-set temperature level.

Unlike other devices that provide users with only one point of data and offer no continuous monitoring or alerts, the accompanying free downloadable TempTraq app allows users of all ages to reach a new level of health care. It displays both real-time and historical temperature data transmitted from the patch in graphical or tabular views, making it possible for caregivers to see fluctuations and quickly adapt treatment, if necessary.

TempTraq further simplifies the temperature reading process by providing easy-to-follow colors that indicate temperature levels: Green, less than 100.4°F; orange, equal to or greater than 100.4°F; red, equal to or above the user-set temperature alert level.

For those who want to share temperature data with their doctors or family members, TempTraq allows users to securely send temperature information via email. Through the app, users can also keep track of when the patient eats, drinks or takes medicine. For those caring for multiple people, the TempTraq app conveniently allows them to monitor multiple patches simultaneously.

TempTraq’s existing 24-hour patch is available now for $19.99 online at Amazon.com, Target.com, and CVS.com and in stores at Walgreens, CVS, Target, Kroger, Fry’s, Dillon’s, Ralph’s and Hy-Vee.

The new 48-hour patch will be available for purchase for $24.99 in Q1 2017.

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CRN joins IPA on industry guidelines for marketing probiotics

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition and the International Probiotics Association on Monday issued scientifically-based best-practice guidelines for the labeling, storing, and stability testing of dietary supplements and functional foods containing probiotics. As probiotics are quickly gaining popularity, the guidelines are designed to ensure probiotic manufacturers can consistently create high-quality products in which consumers can be confident.

“We trust the industry will embrace these guidelines and integrate them into their labeling and manufacturing practices,” stated Andrea Wong, VP scientific and regulatory affairs, CRN. “As more and more consumers incorporate probiotic products into their daily health regimen, we felt it was essential to develop a roadmap for companies producing and marketing these products to ensure that they meet consistent, high-quality standards.”

“We believe these guidelines will raise the bar for the probiotic industry,” added George Paraskevakos, executive director, IPA. “In working with CRN to develop this critical list of recommendations, we’ve demonstrated that the dietary supplement and functional food industry is proactive and responsible when it comes to meaningful self-regulation," he said. "These guidelines reflect the most up-to-date science and industry thinking, and will continue to be updated as best practices evolve.”

Stressing the importance of providing meaningful information to consumers, the guidelines recommend that the quantitative amount of probiotics in a product should be expressed in colony forming units (CFUs). “CFU is the scientifically accepted unit of measure for probiotics. Labeling probiotic products in CFUs gives consumers the best information possible when it comes to the viable microorganisms present in the product throughout shelf life,” Wong said.

Additionally, the guidelines’ stability testing recommendations are designed to ensure that the stated shelf life of a given probiotic product is scientifically-supported. Storage and handling recommendations advise manufacturers to consider individual product formulations and packaging, as well as storage and transport environments.  
 

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