American Greetings, Target launch exclusive slideshow greeting card
CLEVELAND American Greetings and Target have partnered to introduce a gift that fully embraces the holiday spirit in a manner that combines the warm wishes of the holiday greeting and enhances it with a little help from technology.
Just in time for the holidays, the greeting card company and retailer have introduced the first ever-digital slideshow greeting card, available in the Target card aisle, and retailing for $19.99.
The digital slideshow greeting card holds up to 50 digital images, includes a beautifully composed original holiday soundtrack and even allows the sender to record their own vocal message to give the greeting that final personalized touch. The innovative packaging opens into a beautifully coordinated gift box and includes an appropriate-sized mailing envelope, so shoppers don’t need to purchase anything additional to send their gift. Postage for the greeting is approximately $2.30, so anyone can purchase and mail the present for less than $25.
“We are thrilled to offer shoppers a gift this holiday season that fits all of their needs – it’s fun and thoughtful, trendy and sincere and affordable while supremely convenient,” said Carol Miller, executive director on new product concepts at American Greetings. “Once consumers add their favorite photos and message, the card transforms into an emotional and personal experience that can be enjoyed for years to come with mom, dad, an older brother, younger sister or anyone with whom you’ve shared cherished memories.”
In addition to the revolutionary patent-pending design, developed through a partnership with Euri, a subsidiary of IRTronix, the gift is highlighted by many unique features making it even more useful and memorable. These additions include a special stand and display fold, so that the card can be presented beautifully in any home, and the inclusion of a USB cable for recharging the card via any computer. Each presentation will play for three hours before needing to be recharged, and will continue to play for three hours after every charge thereafter.
Shoppers can find the new digital slideshow greeting card at all Target locations while quantities last. For more information on what else is new this holiday season, and to find store locations in your area, visit www.corporate.americangreetings.com.
Sanofi, Intelliject sign licensing agreement for auto injector
BRIDGEWATER, N.J. The U.S. subsidiary of French drug maker Sanofi-Aventis will work with a Richmond, Va.-based company on an auto injector for severe allergic reactions.
Sanofi announced Monday that it had signed an agreement with Intelliject to develop and market an auto injector for the emergency treatment of anaphylactic responses, which occur up to 2,000 times per 100,000 people in the United States alone each year and can be fatal within minutes.
Under the agreement, Sanofi will be responsible for manufacturing and commercialization in North America, while Intelliject will be responsible for development and regulatory filings while retaining certain rights to co-promote the auto injector in the United States. Sanofi will make an unspecified payment upfront to Intelliject and be eligible for milestone payments and royalties.
Diabetes population to double, costs to nearly triple by 2034
NEW YORK An ever-rising tide of newly diagnosed diabetics can only mean one thing for retailers and suppliers offering diabetes solutions — opportunity — because where there’s pain, there’s gain.
And it doesn’t really matter if the Novo Nordisk study’s projection on the number of diabetics actually comes to pass. Because what does matter is the fact that the diabetes market already is large, it’s going to continue to grow and savvy retailers and suppliers of diabetes solutions will be able to partner on how to best serve that burgeoning population.
There is no shortage of examples on how retailers and suppliers are partnering around initiatives to better educate families with diabetes in a comprehensive effort to hopefully scuttle the projection that the number of diabetics in the United States will double up in the next 25 years.
Medicine Shoppe International, for example, revealed last year during Drug Store News’ 6th Annual Diabetes Roundtable an education initiative in partnership with Bayer Diabetes, where Bayer produced diabetes-friendly recipe cards for dissemination at their stores. And Safeway talked about the series of American Diabetes Association expos that the chain sponsors in an effort to help drive awareness around how to better live with diabetes.