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American Greetings signs deal with Kathy Davis

BY Doug Desjardins

CLEVELAND American Greetings has signed a deal with Kathy Davis Studios to exclusively distribute the artist’s designs across a range of products starting in 2009.

The Kathy Davis Collection will debut in Spring 2009 in all American Greetings and Carlton Cards stores. “Her inspiring verse and beautiful art resonate with consumers who are looking for something original and to-date,” said American Greetings vice president of greeting cards Steve Laserson. “This partnership provides a valuable addition to our product offerings.”

Davis began her career in the greeting card business in 1990 and has since become an industry-leading writer, artist and designer whose work appears in cards, apparel, books and home decor.

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Gift cards and cash top graduate gift survey

BY Doug Desjardins

WASHINGTON The National Retail Federation says that gift cards and cash are going to remain the most popular gifts for graduates this June.

According to the 2008 Graduation Consumer Intentions and Actions Survey, cash is the most popular gift item again this year with 56.8 percent of respondents saying that will be their gift of choice. Gift cards are next with 35.6 percent of respondents intending to take that route followed by electronics (11.6 percent) and apparel (10.8 percent).

Total spending on graduation gifts is expected to reach $4.4 billion next month with nearly one-third of Americans planning to buy at least one gift and spend an average of $52.12 on each present.

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CVS promotes special Mother’s Day offerings

BY Antoinette Alexander

WOONSOCKET, R.I. CVS is gearing up for Mother’s Day on May 11 by promoting its gift offerings and convenient locations.

“With gas prices and other economic concerns on people’s minds, shoppers can save time and money this Mother’s Day by choosing from an assortment of department store-quality gifts available at any CVS/pharmacy location,” stated Larry Merlo, president of CVS/pharmacy. “Half of the U.S. population lives within two miles of a CVS/pharmacy, providing customers a convenient shopping destination with a broad range of offerings.”

Some beauty gift ideas include products from the 24.7, Skin Effects and Lumene beauty lines, Life Fitness massagers for at-home spa retreats and fragrances.

The retailer also is promoting its photo department by suggesting a CVS/pharmacy Photo Book or photo collage. Or for the mom who has everything, the retailer suggests consumers consider one of its 220-plus gift cards to such retailers as Starbucks, Spa Finder and Pier 1 Imports.

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