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American Greetings, MGM ink licensing deal

BY Michael Johnsen

CLEVELAND Greeting card recipients may soon encounter Inspector Jacques Clouseau.

American Greetings and MGM Consumer Products announced an agreement Monday that will allow the greeting-card maker to use images from MGM films on its products.

Classic films such as “The Pink Panther” series, starring Peter Sellers as the klutzy Clouseau, “Rocky” and “Dances with Wolves” are among the films to which American Greetings will have access, along with newer movies such as “Legally Blonde.”

MGM’s library of films comprises 4,100 titles, making it the world’s largest.

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QS/1, LDM partner on CarePoints patient messaging system

BY DSN STAFF

SPARTANBURG, S.C. QS/1 is teaming up with LDM Group to offer pharmacies a new service that will allow customers more access and information to their healthcare.

The service, called the CarePoints patient messaging system, gives pharmacies the ability to print patient specific material that offers suggestions for over-the-counter medications that complement the prescription, or even suggest a prescription that could be more beneficial for the patient. The pharmacy system uses de-identified information about the patient to cross-reference which material to print, meaning it is completely HIPAA compliant.

“Let’s assume a patient comes into a pharmacy and gets a prescription for a medicine they must take twice a day,” Mike Coyne, vice president of LDM Group explains. “The pharmacy system would know to print information about an alternative drug that is taken only once a day.”

Pharmacies can also take advantage of several “added value” benefits with this service. Pharmacies can print required Medication Guides for patients prescribed specific prescription drugs. This saves time from having to determine which drugs require the MedGuide and manually printing it.

Independent and regional chain pharmacies can also use the CarePoints patient messaging system to target in-store promotions, such as vaccination clinics.

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Vytorin ads appear in grocery aisles

BY Alaric DeArment

NEW YORK Ads for the prescription cholesterol-lowering drug Vytorin have begun appearing in checkout lines at Stop & Shop supermarkets.

A spokesperson for the partnership between Merck and Schering-Plough to develop cardiovascular drugs told the Newark, N.J., Star-Ledger that the companies were advertising the drug in supermarkets because of its ad campaign’s focus on food and family history as sources of cholesterol.

Vytorin had global sales of $2.8 billion in 2007, according to Merck financial data.

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