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American Express launches Target prepaid card

BY DSN STAFF

NEW YORK — American Express has announced the launch of the American Express for Target card, a reloadable prepaid card with no monthly or maintenance fees, available exclusively at more than 1,000 U.S. Target stores.

“We’re excited to partner with Target to provide consumers with a safe and secure everyday payment tool. This prepaid reloadable card is loaded with benefits synonymous with American Express such as roadside assistance, purchase protection, and global assist,” said Stefan Happ, SVP and general manager of American Express’ global payment options. “In addition, it delivers premium value to consumers, with no fees for monthly usage, balance inquiries, alerts or card replacement.”

The card is available at participating Target stores and funds can be loaded at the register using multiple loading options with the ability to reload in-store, online or by phone, according to American Express.

The card is an initial $3 load fee and costs and additional $3 for each subsequent in-store reload at participating Target stores. The first ATM withdrawal per month is free, while the rest are subject to a $3 fee (a separate ATM fee by the ATM owner may apply). There is no fee for monthly usage, balance inquiries, alerts or card replacement, American Express said, and funds do not expire.

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Report: Fresh & Easy chief marketing officer exits

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy’s chief marketing officer reportedly has left the retailer, according to published reports.

Simon Uwins’ exit, according to media outlets, was prompted by his desire "to pursue other interests."

The announcement was followed by a statement that the company currently is hiring more than 600 employees for the chain’s more than 20 stores set to open early next year in California and Nevada. The company also recently launched its test run of a loyalty card program.

Fresh & Easy, which a U.S. subsidiary of Tesco, operates stores across Arizona, California and Nevada.

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Walmart turns the comps corner as holidays arrive

BY Mike Troy

BENTONVILLE, Ark. — Walmart delivered a long-awaited same-store sales increase of 1.3% at its U.S. stores division in the third quarter and pointed to ongoing momentum for the holidays with comps guidance ranging from flat to up 2%.

The improved sales performance and favorable guidance offered some vindication for a company that had posted negative quarterly results for more than two years. Walmart spent much of this year repositioning its domestic business and was intent on demonstrating the return to its core strategy of offering everyday low prices on a broad assortment of merchandise would resonate with shoppers and produce sales growth even in a challenging economy.

The 1.3% comps increase exceeded the upper end of the company’s guidance range that called for a 1% increase and contributed to third-quarter earnings per share of 97 cents, which was two cents better than the prior year when earnings of 95 cents per share were inflated by a tax benefit of five cents per share. Despite the improvement, the figure was a penny shy of analysts’ consensus estimate of 98 cents, but squarely within the company’s guidance range that called for EPS of 95 cents to $1.

Wal-Mart Stores president and CEO Mike Duke characterized the earnings growth as solid and said each of the company’s business segments — U.S. stores, international, Sam’s Club — is stronger today than it was a year ago.

“Both Walmart U.S. and Sam’s Club exceeded comp-sales guidance, and I’m pleased that the sales momentum positions us exceedingly well for the holidays,” Duke said. “We also are pleased with the growth in both sales and operating income for Walmart International.”

Looking ahead, Walmart said it expects fourth-quarter earnings in a range of $1.42 to $1.48, which encompasses analysts’ consensus estimate of $1.45 per share. The third-quarter earnings miss and fourth-quarter guidance that bracketed analysts’ estimate underwhelmed the market and in early trading shares of Walmart, which had touched a new 52-week high of $59.40 the prior week, were down more than $1 from Monday’s closing price of $58.89.

Expectations have become elevated for Walmart in recent months as the company openly discussed improving momentum at various segments of its U.S. business, thanks to strategies put in place beginning in mid-2010 that were gaining traction.

“Three key elements drove the comp improvement in the third quarter,” said Bill Simon, Walmart U.S. president and CEO. “Our focus on expanded assortment, product innovation and local relevance improved merchandise offerings throughout the store and customers responded. Productivity initiatives improved in-stock levels, and we continue to drive price leadership in all our stores.”

While comps were up in the third quarter, the increase was driven by an increase in average transaction size as overall customer traffic was lower than the prior year. However, in a nod to the momentum the company said is building, it was noted that third-quarter customer traffic had improved when compared to the second quarter. Total sales at U.S. stores increased 2.7% to $63.8 billion.

One of the biggest bright spots for Walmart continues to be the Sam’s Club division where same store sales advanced 5.7% without the benefit of higher fuel prices. Sam’s Club sales increased 6.2% to $11.8 billion, excluding fuel.

“This is our seventh quarter of sequentially increasing comps, and we expect that sales momentum to remain strong,” Sam’s Club president and CEO Brian Cornell said.

The warehouse club division expects fourth-quarter comps, excluding fuel, to increase between 4% and 6%.

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