American Diabetes Association continues to raise awareness as celebratory month nears
ALEXANDRIA, Va. American Diabetes Month will be celebrated this November, and the group leading the fight to end the disease is encouraging others to join the movement.
Shortly after announcing that "Celebrity Apprentice" winner and Poison frontman Bret Michaels joined its "Stop Diabetes" movement, the American Diabetes Association has launched the "Share Your Vision to Stop Diabetes" video contest, and has asked Americans to:
- Become advocates for the cause;
- Learn how to survive the holidays;
- Give their time and passion; or
- Donate funds to support diabetes research, information and advocacy programs.
With nearly 24 million children and adults afflicted with the disease in the United States — and an additional 57 million at risk for Type 2 diabetes — diabetes has reached epidemic proportions, the association said.
Mission Skincare gets MLB endorsement for muscle rub analgesic
NEW YORK Mission Skincare on Monday announced a new licensing agreement with Major Leagure Baseball Properties around its external analgesic Mission maximum-strength muscle rub.
“The muscle rub market has lacked innovation for some time now, and we decided it was time to ‘change the game’ — again,” stated Mission president Josh Shaw. “Everything from the Arnica extract to the vanishing-scent menthol, and the roll-on ‘no-mess’ applicator to the travel-friendly-sized tube was deliberately designed for athletes and people who lead active lifestyles.”
“I’m excited to see this come together, especially since I’m an integral part of both organizations,” stated David Wright, New York Mets third baseman and one of the professional athlete co-founders of Mission. “Just like stretching after competition or even a workout, caring for muscles is essential to staying in shape and getting in the game to perform the next day.”
Added Howard Smith, SVP licensing at MLB, “Giving our players a recovery product is important. Our relationship with Mission will give our players additional tools to help protect them as they play, and support them as they recover to prepare for the next game.”
Mission’s new rub is available at Dick’s Sporting Goods, GNC and CVS/pharmacy.
In addition to Wright, Mission was founded in 2008 by professional athletes, including tennis great Serena Williams, Phoenix Suns’ Steve Nash, soccer phenom Mia Hamm, Olympic swimmer Amanda Beard and golfer Sergio Garcia.
Weis kicks off Little Ones program
SUNBURY, Pa. Weis Markets on Monday announced the launch of its new Weis Little Ones program, allowing customers to donate diapers, baby wipes and other infant care products to babies and families in need throughout its market area.
“According to a recent study, 1-in-3 moms does not have enough diapers or other basic baby supplies to take care of her baby,” stated Karen Buch, Weis Markets director of lifestyle initiatives. “This is a particularly challenging issue. While parents in financial need may be eligible to apply for government funds through [Women, Infants and Childern] or [Supplemental Nutrition Assistance Program] to offset food and formula costs, these supplemental funds cannot be used to purchase the other essential infant care items. With the support of our customers, we will help local food banks meet this critical need.”
Customers also can make monetary donations by purchasing $1, $3 and $5 vouchers. Weis Markets will match these customers’ donations, which then will be used to purchase Huggies diapers as part of the company’s Every Little Bottom program. All donations will be forwarded to local food banks that have agreed to dispense infant care items to families in need.
The program will run in Weis Markets’ stores Oct. 17 through Nov. 27.
Huggies Every Little Bottom study of 2,000 mothers in the United States and Canada noted that families who are unable to afford an adequate supply of diapers face difficult choices. Diaper need results in babies being kept in dirty diapers for longer periods or in them wearing washed disposable diapers, which result in increased irritation and make infants more prone to severe diaper rash.
The report found that mothers struggling with diaper needs miss school and work more frequently or they keep their child out of day care, which usually requires a day’s supply of diapers. In the report, one mother said, “Having a clean diaper not only keeps their child healthy and well, but lets them know that they’re cared for. I think it would be great if food banks and soup kitchens offered diapers also to those in need.”
Other major Weis Little Ones sponsors include Johnson’s, Weis Bear Essentials and Aveno Baby. Over the next six weeks, customers can purchase diapers, baby wipes, baby lotions, rattles or baby toys, baby shampoos, teethers, baby detergent and bibs or burp clothes, and can place them in designated donation carts.