BEAUTY CARE

American Crew unveils 2014 trends in men’s hair care

BY Antoinette Alexander

DENVER — Men’s grooming brand American Crew has debuted the hottest trends in men’s haircuts and style. Much like the bold patterns and color-blocking combinations that will rule men’s fashion and provide a range of style options for spring/summer 2014, men’s grooming in 2014 is all about versatility.

Taking inspiration from "retro" shapes, the Independent Collection features three new cuts – Ezra, Hamilton and James – each styled in three ways.

 

"Gone are shorter haircuts that limit style options; 2014 is the year to be a bit more bold, play both sides of the fence with your style and keep your options open," stated Craig Hanson, American Crew creative director. "It starts with the cut, and by keeping hair longer, men can take advantage of all the choices they have for their style."

James: Not your father’s comb over, nor is it Christian Bale’s in American Hustle, this cut and subsequent styles take the uber-groomed look of the 50s and pairs it with blow-combed styles from the 70s to give hair an exaggerated look of fullness with a sculpted shape. Get the look with American Crew Pomade.

Ezra: Go to new lengths and defy gravity with this 80s-inspired style that is as tall as it is bold. Get the look with American Crew Firm Hold Styling Gel that has a non-flaking formula that promises to provide all-day hold. Once dry, finish the hair with American Crew Fiber to thicken, texturize and increase fullness of the hair, with a matte finish.

Hamilton: This cut is both relaxed and rugged, and a modern take on the characteristic 90s hairstyles. Hamilton easily goes from day to night, or can be easily changed to fit any mood. Get the look with American Crew Alternator, a styling and finishing spray that uses polymer-based technology for control while allowing hair to remain flexible for styling and adjusting.

 

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Gillette, Variety magazine put men’s grooming in the spotlight this awards season

BY Antoinette Alexander

LOS ANGELES — In the midst of the awards season, Procter & Gamble’s Gillette brand has inked a partnership with Variety magazine to place men’s grooming in the spotlight with the first-ever Leading Man Cam.

The Leading Man Cam is an up-close-and-personal look at the well-groomed faces of some of Hollywood’s leading men, and it will debut on the red carpet of the Gillette-sponsored unite4:humanity event Thursday evening, organized by Variety. Gillette also is partnering with celebrity stylist Jeanne Yang and celebrity groomer Diana Schmidtke this awards season to provide expert insight into red carpet style and grooming.

While the actors have changed and the scripts have varied, there has been one common piece of hardware that all leading men have handled just before accepting the Best Actor and Best Supporting Actor awards — a razor. In fact, 18 of the last 20 Best Actor winners were all clean-shaven the night they received their award on stage, while the other two wore neatly styled facial hair, Gillette noted.

Live from the red carpet and backstage at the Variety unite4:humanity event, Yang will be unveiling the first-ever Gillette Leading Man Cam, which will capture the clean-shaven and well-groomed faces of Hollywood’s leading men. Yang will also be talking to the stars about their grooming and style habits, sharing trends, and giving her predictions and analyses of the men’s grooming styles this awards season.

Backstage, guests will have the opportunity to visit the classic Hollywood-style “Leading Man” barbershop for a VIP grooming experience with Gillette Fusion ProGlide. Attendees will also have the chance to help determine which one of the charities being honored will receive a special donation from Gillette at the end of the night.

Joining Yang as part of Gillette’s awards season program is Schmidtke, who will offer throughout the awards season key styling and grooming tips to help everyday guys achieve the ultimate leading man look.

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P&G’s Orgullosa launches Nueva Latina campaign

BY Antoinette Alexander

NEW YORK — On Wednesday, Procter & Gamble’s Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina — the Nueva Latina.

As part of the launch, Orgullosa debuted its production of the Nueva Latina Monologues in New York City, which personifies the Latina experience in the United States. Orgullosa teamed up with Latina director and writer, Linda Nieves-Powell, to bring to life some of the real-life stories, topics and cultural themes that surround today’s Latina in an effort to spark national dialogue and participation via its online community.

Actresses La La Anthony, left, and Roselyn Sanchez attend the debut of the P&G Orgullosa production of "Nueva Latina Monologues" at the Helen Mills Theater on Wednesday in New York.

The campaign kicked off at the Helen Mills Theater where it celebrated with more than 100 VIP guests in attendance. Guests were treated to an exclusive "Chicas Night Out" experience filled with entertainment, access to a beauty bar where stylists touched up hair, and special beauty care sampling of Olay, Venus, Clairol and Pantene products, among other gifts. Special guests, Roselyn Sánchez and La La Anthony, were present as honorary guests and shared their personal anecdotes as bicultural Latinas.

Through its Nueva Latina campaign, Orgullosa aims to showcase the diversity of the Hispanic experience by soliciting real-life testimonials from its online community.

To support its Nueva Latina campaign, Orgullosa activities will include:

  • Providing exclusive online access to the Nueva Latina Monologues via its Orgullosa Facebook page that will be supported by key activations to mobilize participation starting the week of March 17th;
  • A special showing of the Nueva Latina Monologues at Hispanicize — the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation;
  • Debut of Orgullosa’s blogger ambassadors to support Nueva Latina initiatives: Queen of Swag (Los Angeles), Traveling Latina (Chicago) and Mama Contemporánea (New York); and
  • Integrated print and online media partnerships that celebrate everyday inspirational women that embody the Nueva Latina spirit.

 

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