BEAUTY CARE

Amazon launches online health, wellness store

BY Antoinette Alexander

SEATTLE — Online retailer Amazon has announced the launch of its new 50+ Active and Healthy Living Store, which features hundreds of thousands of nutrition, wellness, exercise and fitness, medical, personal care, beauty, entertainment items and more — all in a single destination for customers in the 50-plus years age range.

The store, located at Amazon.com/50ActiveLiving, will feature detailed product information, images, customer reviews, best sellers, recommendations and a Resource Center with tips on beauty, healthy eating, caregiving and various other topics to help customers discover products that are right for them.

"We’re excited to offer customers in the 50+ age range a place to easily discover hundreds of thousands of items that promote active and healthy living. This is a destination where a customer can purchase anything from vitamins and blood pressure monitors to skin care items and books on traveling the world," stated Chance Wales, director of beauty and health and personal care for Amazon. "Our goal is to offer great prices on a vast selection of items and a robust Resource Center filled with tips on everything from boosting brain power to care-giving."

Visitors to Amazon’s 50+ Active and Healthy Living Store will find a selection of items in the following categories:

  • Nutrition & Wellness: Vitamins and supplements, nutritional drinks and bars, etc.;

  • Exercise & Fitness: Activity monitors, videos on active living, exercise equipment, athletic apparel, etc.;

  • Health Care: Diabetes-management items, OTC medicines, first aid items, etc.;

  • Medical Supplies: Blood-pressure monitors, daily living aids, mobility aids, etc.;

  • Incontinence: Briefs and underwear, pads and guards, cleansers, furniture protection, etc.;

  • Personal Care: Men’s grooming needs, oral care, hair loss items, feminine care, etc.; 

  • Beauty: Skin care, bath and body items, fragrance, cosmetics, etc.;

  • Travel & Leisure: Travel guides, travel bags, toiletries, etc.; and

  • Entertainment: Books, audio books, video, etc.

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Competitive Promotion Report introduces advanced big data analytics tool

BY Michael Johnsen

MARIETTA, Ga. — Competitive Promotion Report on Monday introduced a new advanced big data analytics tool, Integrated Data Management, that provides insights which syndicated sales data alone cannot.

“IDM will give our clients a competitive advantage with a view of how marketing tactics are impacting sales and profits so they can adjust accordingly," stated Glen Davis, CPR president and CEO. "This knowledge can give manufacturers an edge and solves the widespread challenge of making sense of some of the big data they are amassing.”

CPR combines a client’s licensed syndicated data and cost of goods sold information with CPR’s proprietary trade pricing and promotions data to offer a view into how changes in the marketing mix impact market share, margins, sales and profits. "While syndicated data can provide a point-in-time snapshot of how a product is faring in the marketplace, the combination of robust data in IDM provides a view of the marketplace [to which] manufacturers don’t otherwise have access," the company stated. "The advanced analytics generated from IDM can be used to develop strategies that improve a brand’s competitive positioning and enhance its promotional effectiveness and profitability while facilitating more agile decision-making."

 

 

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Goody adds new styles to its Ouchless hair accessories collection

BY Antoinette Alexander

ATLANTA — Adding to its current array of more than 100 different colors and styles, Goody has unveiled new technology and designer-inspired patterns, prints and hues for its Ouchless collection of hair accessories. 
  


Ouchless Velvet: Transform traditional elastics into a sophisticated accessory. These new, luxurious elastics are infused with plush velvet fibers to hug each individual strand of hair. Black Velvet is available at Walmart and Target in May (12-pack elastics, $2.99; five-pack headbands, $3.99).

Trend Collection:
These elastics and headbands are available in a range of on-trend colors and patterns from funky zebra-inspired stripes to bold tribal prints and glitter. Neon Zig Zag Swag, Glitterazzi, Boa-Tique Chic, Zebra Stripe Hype, Spot On! will be available at Walmart in May (30-pack elastics, $3.87; five-pack headbands, $2.99); Crown Jewel and Rock Star will be available at Target in May (29-pack elastics, $4.79); and Neutral Animal and Glitter Nights Ribbon Ties will be available at Target in May (five-pack, $3.99)
. 


Designer Series: Elastics and ribbon elastics that look equally as fabulous in the hair or around the wrist, these specialty packs feature fresh-off-the-runway styles and shades inspired by the hottest
 designer looks.
 
All styles will be available at Walmart in May; Bold Black will be available at Walmart and Target (10-pack, $2.99)
.


The Ouchless collection also continues to feature elastics that promise to care for hair and minimize snags. All elastic styles will be available at Walmart, Target, Walgreens and CVS. Ouchless headwraps will be available at Target in May.


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