Always announces innovation in feminine care with Always Infinity launch
CINCINNATI Procter & Gamble has announced the introduction of Always Infinity, a launch the personal care company has coined as the biggest innovation to hit the feminine care category in years.
What makes the pad unique, according to P&G, is Infinicel, a material that absorbs 10 times its weight while remaining light.
Always Infinity capitalizes on the company’s years of consumer and technical research assessing how products perform. Research indicates that traditional pads often fail due to poor body fit. Always Infinity’s design, including its tapered core, microdots and form-fitting channels, helps the pad achieve critical three-dimensional body fit.
Infinicel has an integrated two-layer structure that removes fluid from the top of the pad and transports it into the bottom layer, where it is distributed and stored. This allows the pad to continue absorbing fluid away from the source for a lighter mark on the pad surface.
According to P&G, the feminine care market has not seen such an advancement since the early introduction of ultrathin pads in the 1990s.
More than 60 patents were generated in the development of the material, the finished product and the production.
TAG Records awards first grants
NEW YORK TAG Records, the music label recently formed by Procter & Gamble’s TAG brand and Island Def Jam, recently joined forces with the Hip Hop Summit Action Network to name five recipients of the first-ever TAG Make History National Grants Program.
“The TAG Records mission is dedicated to mentoring and propelling urban youth through hip hop,” stated Adam Weber, brand manager for P&G. “The goal of TAG’s Make History National Grants Program is to recognize the extraordinary strides being taken by select urban students, and we’re very proud to partner with HSAN and NAFEO to provide them with tools to broaden their remarkable contributions.”
With the help of the National Association for Equal Opportunity in Higher Education and a panel of celebrity judges included hip-hop stars Jermaine Dupri, Russell Simmons, Ne-Yo, MC Lyte and Chili, TAG Records honored individuals at the Oct. 17 who have made heir mark.
The winners included:• Blair Alexander Jr. of Morehouse College in Atlanta, Ga. He was recognize for research in microbiology pertaining to why humans have become resistant to antibiotics and how to reverse this trend.
• Paul Dickens of Howard University in Washington D.C. The first-year medical student has created health and environmental youth-oriente programming using original hip-hop DVDs to encourage youth to maintain healthy lives.
• Chevonne James of Bowie State University in Bowie, Md. She was recognized for the creation and operation of the “Pick A Meal” pilot program that enables less fortunate people to receive gift cards or meal vouchers.
Jamel Vanderburg of Wilberforce University in Wilberforce, Ohio. Vanderburg is the 21-year-old founder and chief executive officer of start-up marketing and accounting firm A&M Financial Services. The firm assists college students who want to start their own businesses.
• Kiera Thomas of Kentucky State University in Frankfort, Ky. Thomas is an award-winning singer and songwriter. She was recognized for her development and funding of the Kentucky State Show Choir.
Flourishing Dr. Fresh opens new manufacturing facility
BUENA PARK, Calif. Oral care company Dr. Fresh has opened a new manufacturing facility at its headquarters here.
The 25,000-square-foot facility will serve as a fully automatic production unit for the company’s mouthwash brands. Among the brands that will be manufactured in the new center are Dr. Fresh’s FireFly mouth rinses, as well as mouth rinse programs for Dentyne, Aim, Pepsodent and Close Up. In addition, the facility has capacities for manufacturing private label products for Southern California retailers.
The company also has manufacturing facilities in India and China, where all toothbrush product procedures from molding to packing are carried out in-house.
The company just marked its first decade in business, going from one employee and $360,000 in sales in its first year to its current 85 employees and $50 million in sales. According to the company, in each year of its existence it has grown by at least 45 percent.