Alterna ventures into nail fungal solutions under Kerasal foot care brand
WHIPPANY, N.J. — Alterna earlier this week launched Kerasal Nail – Fungal Nail Renewal Treatment, a topical formula clinically proven to improve appearance of nails damaged or discolored by fungus and psoriasis.
In a consumer research study of 500 fungal nail suffers, 77% said they would definitely or probably buy Kerasal Nail after seeing the concept. Alterna has dedicated $5 million in advertising and promotion to launch Kerasal Nail to the U.S. market, with heavy focus on television, print and consumer promotion. The company expects to add at least $10 million of incremental retail sales to the category annually.
An estimated 30 million Americans suffer from unsightly nail appearance, a market currently underserved by nonprescription products. Kerasal Nail’s unique nail-penetrating formula has been licensed exclusively for the U.S. market from Moberg Derma, a Swedish pharmaceutical company. The product already is the No. 1 seller in various European countries where it launched last year, Alterna reported.
In the most recent clinical study, more than 90% of users saw improvement in nail appearance after eight weeks, and more than 75% saw improvement in appearance in just two weeks of use.
Kerasal Nail’s patented formula combines the keratolyctic, nail softening and hydrating effects of propylene glycol, urea and lactic acid to deeply penetrate the nail and restore healthy appearance by normalizing thickened nails, reducing nail discoloration and hydrating brittle nails. Kerasal Nail is odorless and preservative free.
The product will be found on store shelves in the foot care aisles in major Walmart stores and Rite Aid stores this fall.
Med-Systems launches SinuCleanse NetiCap
MADISON, Wis. — Med-Systems recently launched the SinuCleanse NetiCap that transforms most water bottles into an instant on-the-go neti pot.
“More and more consumers are embracing the neti pot as a solution for their sinus congestion," stated Dave Gallo, Med-Systems CEO. "The NetiCap product is an evolution of this product, allowing for simpler and more convenient use.”
The twist-on, comfortable NetiCap comes in a package of two and includes instructions for use and 10 saline packets.
Cottonelle introduces toilet paper roll covers
DALLAS — Cottonelle has introduced a new, fun way to disguise toilet paper.
The brand’s toilet paper roll covers are available in three fashion-forward designs that were inspired by the latest trends, Cottonelle said. Cottonelle first introduced the covers earlier this month online at RespectTheRoll.com, which aimed to change people’s point of view on toilet paper.
"The Cottonelle brand introduced new designer roll covers to shine a spotlight on our most care-worthy toilet paper ever, Cottonelle Clean Care," Cottonelle associate brand manager Matt Steele said. "We’re thrilled that so many people are rethinking how they care for their toilet paper and want to respect the roll with a Cottonelle brand designer roll cover."