BEAUTY CARE

AloeSense promotes products with new website

BY Antoinette Alexander

REDFORD, Mich. —­­ Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

AloeSense is a fluoride toothpaste with aloe and allantoin that carries the American Dental Association Seal of Approval. The website will highlight the benefits of AloeSense’s formula, while it explains problems that can arise from using some whitening, tartar control and sensitivity toothpastes because of harsh, irritating ingredients.

The effort seeks to position AloeSense toothpaste in a category all its own as a naturally soothing product that can help people who suffer from mouth irritation, according to the manufacturer.

AloeSense began in Chicago nearly 30 years ago as Shane, a company offering a naturally soothing toothpaste formula. Recently, the company rebranded itself as AloeSense.

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Product of the Year USA awards looking for 2012 participants

BY Allison Cerra

NEW YORK — The world’s largest consumer-voted program that recognizes innovation in consumer packaged goods is calling on brands to submit their newest products.

The Product of the Year USA awards will honor consumer brands that participate in the survey conducted by TNS, a custom research agency. U.S. shoppers will be called upon to vote and select a new generation of winners who will earn the POY endorsement in their product category — and will be given the opportunity to tout the Product of the Year logo on their packaging. The winners will be announced in February 2012. The final deadline to submit entries is Aug. 31.

Past winners include Procter & Gamble and M&Ms, among others.

According to Product of the Year managing director Colleen Kelly, nearly 80% of shoppers surveyed said they like to try new products, with more than 70% stating they would pay more for products that satisfied them.

"The Product of the Year logo is a powerful seal honoring the most innovative and relevant products from a variety of consumer product categories as voted on by [more than] 60,000 shoppers nationwide," Kelly said. "Product of the Year’s goal is to steer consumers in the right direction by elevating and highlighting companies with truly innovative and quality products that consumers are interested in trying."

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CEW hosts 17th annual beauty awards

BY Antoinette Alexander

NEW YORK — Cosmetic Executive Women recognized the most innovative beauty products of the year at the 17th Annual CEW Beauty Awards held May 20 in New York, which for the first time included the new Eco Beauty Award and a partnership with social networking site Foursquare.

More than 4,000 beauty insiders and professionals working within the industry determine the award winners. The awards signify the industry’s highest recognition for manufacturers and brands, as well as a guide to the most innovative new products for consumers.

"When it comes to buying beauty products, women are looking for proven performance and value. The CEW Beauty Awards make it easy to get insight on the best products in order to be able to make an informed decision when choosing and purchasing a product," stated Carlotta Jacobson, CEW president.

This year marked the first CEW Eco Beauty Award. Sponsored by Givaudan, the new award was created in response to the growing consumer demand for eco-friendly products and recognizes products or product lines that specifically have moved toward the goal of sustainability. This year’s winner is Yves Rocher North America’s Culture Bio.

This year’s event included nearly 600 entries, 139 finalists and 26 product categories honoring the mass and prestige markets.

For the first time, CEW has partnered with the social networking site Foursquare to bring Beauty Award-winning products directly to consumers at retail. Using this tool, consumers can visit the CEW Foursquare page and "check in" to retail stores to discover where winning products are sold.

CEW continues to help catalyze sales of the winning products by highlighting them through national retail partnerships with Beauty Bar, CVS/pharmacy, HauteLook and QVC. Throughout the year, the winners will display the winners’ seal and will be showcased with custom promotions in-store, online and on TV. Upcoming media promotions include the "Today" show, slated for May 24, and QVC, slated for July 13.

For a complete list of product categories and winners, visit CEW.org.

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