BEAUTY CARE

Almay launches pure blends line of cosmetics for eyes, lips, face

BY Antoinette Alexander

NEW YORK Almay is rolling out for 2009 its Almay pure blends line of color cosmetics.

The hypoallergenic formulas are made from 95.8% to 98.2% natural ingredients including an exclusive complex of fruit and flower extracts. The products are free of talc and added parabens. In addition, the packaging is made from 44% recycled materials on average.

The collection, available at retail in January, includes foundation, loose finishing powder, blush/bronzer, eye shadow and lipgloss.

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National Eczema Association accepts Theraplex skin treatment products

BY Michael Johnsen

MEMPHIS, Tenn. The National Eczema Association on Tuesday awarded its Seal of Acceptance to Theraplex Emollient and Theraplex Clear Lotion.

“These products met our criteria for having no irritating ingredients and being suitable for people with eczema,” said Julie Block, NEA vice president. “Our Review Panel members considered the clinical studies carefully. … Theraplex received an EASE rating of 5 out of 5 possible points because these products do not contain known irritants to eczema or sensitive skin at any level.”

The NEA Seal of Acceptance is part of the association’s Eczema & Sensitive-Skin Education program, which is intended to improve the quality of life for people who suffer from eczema and sensitive skin.

“We are very proud of this special designation because it recognizes our products’ effectiveness in restoring the skin’s moisture,” commented Michael Pietrangelo, managing partner of The Theraplex Company. “Clinical studies have shown that Theraplex stops and prevents the vicious cycle of persistent dry skin by delivering moisture deep into the epidermal layer to restore skin to good health so it can resist moisture loss,” he said.

Theraplex moisturizers are available from pharmacists behind the pharmacy counter at stores Walgreens, Rite Aid, CVS/pharmacy, Costco and several independent pharmacies, Pietrangelo said.

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CVS/pharmacy contributes $100,000 to children’s health charities

BY Antoinette Alexander

LOS ANGELES CVS/pharmacy donated $100,000 to two charities on behalf of celebrities attending Access Hollywood’s “Stuff You Must” Lounge over the weekend.

Celebrity representatives Vanessa Hudgens  (“High School Musical 3”) and Taylor Lautner, (“Twilight”) accepted the check from CVS/pharmacy on behalf of the two charities supported by Access Hollywood hosts Nancy O’Dell and Billy Bush.

The donations are part of CVS/pharmacy’s third consecutive beauty sponsorship of the lounge, which celebrates the nominees and presenters while giving back to the community.

In addition to the monetary donation from the pharmacy retailer, beneficiaries from the two affiliated charities—Best Buddies and Lollipop Theater Network—received the celebrity treatment with gift bags and pampering at CVS/pharmacy’s spa and gifting suite at the lounge.

The lounge, which was open Friday and Saturday, featured hairstyling by celebrity stylist Cristophe, aromatherapy massages with Vickery & Clarke Natural Apothecary and beauty products from the CVS/pharmacy Reinventing Beauty Bar.

Attendees were also introduced to Beauty 360, the company’s new prestige beauty concept store, at the Beauty 360 Prestige Suite, where they received makeup applications from Laura Geller of Laura Geller Makeup, and skin care consultations and treatments from Scott-Vincent Borba of Borba, as well as a selection of luxury and niche beauty products.

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