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Allure, Maybelline NY provide insider access to NY Fashion Week

BY Antoinette Alexander

NEW YORK — Allure magazine is offering women the ultimate insider experience at the Allure Lounge colored by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week.

Open daily to the public Sept. 5 to 12, the Allure Lounge at the Empire Hotel in New York City will give guests a place to take a break and get runway beauty looks in between shows.

The Allure Lounge colored by Maybelline New York will feature complimentary:

  • Express makeovers and manicures by Maybelline New York;
  • Hairstyling by DreamDry offering styles from the runway;
  • Backstage footage of runway shows;
  • New products and samples;
  • Instagram sweepstakes.

 

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Carmex expands skin care portfolio with fragrance-free cream

BY Antoinette Alexander

MILWAUKEE — Carma Labs, the maker of Carmex lip balms and skin care products, has announced the introduction of a fragrance-free healing cream, an alternative to the company’s fragranced Everyday Healing Cream product.

The new fragrance-free cream employs the same moisturzing formulation as the existing product to relieve dry skin using such ingredients as lanolin and petrolatum. 



“We are happy to report that our new skin care line has been performing favorably and is well-liked by consumers,” stated Mike Pietsch, EVP of Carma Labs. “In an in-home test, we found that 32% of consumers say they purchase fragrance-free hand and body skin care products, which is consistent with industry reports of fragrance-free market share in the category. Our new fragrance-free healing cream offers consumers more choices when selecting a Carmex skin care product to fit their individual preferences.”



The fragrance-free Everyday Healing Cream is now available and has a suggested retail price for the product is $5.49 in drug stores and $4.99 in mass retail stores.
 

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Diplomat’s Kaddis to appear in specialty pharmacy webinar

BY Alaric DeArment

FLINT, Mich. – A webinar next week about specialty drugs expected to enter the U.S. marketplace over the next 12 months and strategies that can improve patient outcomes while keeping costs down will include a speaker from one of the country’s biggest specialty pharmacies.

Diplomat Specialty Pharmacy SVP sales and business development Atheer Kaddis will appear in the Sept. 12 webinar, Payer Tactics to Manage High-Cost Specialty Drugs in the Pipeline, for which Atlantic Information Services will serve as host. Diplomat is the largest independent, privately owned specialty pharmacy in the country and experienced 199% growth in sales between 2009 and 2012, recently landing on Inc. magazine’s list of the top-5,000 fastest-growing private companies.

"Specialty drugs are expected to contribute to approximately half of all pharmacy spend over the next five years," said Kaddis, who has worked as an executive at Diplomat since 2007. "That kind of rapid expansion means payers need to understand where to focus their attention and resources so that they can best position themselves for better management of these new therapies."

 

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