Allure and BRIDES magazines debut first-ever bridal beauty box
NEW YORK — Two of the biggest magazine brands for women are teaming up to launch a subscription beauty box service for brides, the first of many such boxes planned.
"We are always looking for new avenues to excite our readers and generate results for our brand partners," said Allure Publisher and Chief Revenue Officer Agnes Chapski. "And the Allure Beauty Box, our monthly subscription-based service offering editor-selected product samples, does just that."
The Bridal Box is the first of many beauty box collaborations Allure has planned with other Condé Nast titles, with beauty boxes set to launch throughout the year with Conde Nast Traveler (Travel Essentials), Teen Vogue (Back-to-School), and GQ (Grooming).
"With the rise of social media, a bride's wedding day has truly become her red-carpet moment, making finding her perfect beauty look more important than ever," added Michelle Myers, publisher and chief revenue officer of BRIDES. "BRIDES is the go-to resource for style-focused engaged women, and with over 2.1 million weddings per year, we know this collaboration is going to be a huge success. We're thrilled to partner with our sister brand Allure to create a beauty kit that will mean so much for a bride as she journeys to her wedding day and beyond."
This special edition Bridal Box will feature 10 deluxe beauty samples curated by both Allure and BRIDES editors Michelle Lee and Keija Minor, respectively. The 5,000 custom-designed boxes will also include a mini magazine with content from both brands. The box has a retail value of $131 but is being offered at the limited collection price of $49.95.
The Allure Bridal Beauty Box will be on sale on allure.com starting May 25 and include:
- Limited Edition Bridal Beauty Box
- AERIN Matchbox Fragrance Gift Set
- Fresh Black Tea Age-Delay Eye Concentrate
- KAPLAN MD Lip 20 Gloss Deluxe Sample in Rosewood
- Smashbox Photo Finish Foundation Primer (Oil-Free)
- Mally Evercolor Starlight Waterproof Liner and Brush Duo in Black Navy
- Lauren B Nail Laquer in Sunset Tower
- Lauren B Top Coat
- DHC Deep Cleansing Oil Facial Cleanser
- Pur-lisse White Tea Sheet Mask
- Rimmel Wonderlash Waterproof Mascara
Remington changes the rules on men’s grooming
MIDDLETON, Wis. — Remington is looking to change the men's grooming game with the launch of VERSO, a customizable tool for men's skin care needs.
The bran'ds new VERSO shaver offers versatility and convenience thanks to its ergonomic design, powerful motor and broad toolbox of five attachments that include a Triple Head Rotary Shaver, Mustache & Beard Trimmer, Daily Cleansing Brush, Deep Cleansing Brush and Pre-Shave Brush.
"Guys today take care of their appearance more than ever, and they want grooming tools that allow them to create unique looks. Men don't want to be categorized. Every man is unique in his approach to grooming and the final result," said Dann Provolo, VP of marketing at Spectrum Brands. "VERSO is fast-lane grooming — we have put the power of a personalized, high performance grooming experience in the palm of their hand."
Remington hair care and shaving products are available at drug stores and other retailers nationwide.
Reuters: Unilever, L’Oreal vie for OGX shampoo company
Unilever, L'Oreal and other companies have submitted first-round bids in the auction for Florida-based shampoo maker Vogue International LLC in a deal that could be worth $2.5 to $3 billion, Reuters reports. (Reuters)