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Allscripts partnership helps position MinuteClinic for future growth

BY Antoinette Alexander

WHAT IT MEANS AND WHY IT’S IMPORTANT — The fact that CVS Caremark’s MinuteClinic has partnered with Allscripts to leverage its electronic health record system helps further position MinuteClinic for future growth and clinical collaboration.

(THE NEWS: MinuteClinic deploys Allscripts EHR nationally. For the full story, click here.)

As the article stated, MinuteClinic will transition from its existing proprietary electronic medical record system to the Allscripts MyWay Electronic Health Record — a move that makes MinuteClinic part of one of the largest networks of healthcare providers using EHRs.

Furthermore, the partnership with Allscripts, whose current clients include some of the healthcare systems with which MinuteClinic has affiliated, positions the retail-based clinic operator well for future growth and clinical collaboration.

MinuteClinic continues to evolve and play a greater role in the U.S. healthcare system with its expanding footprint, broadening scope of service and growing roster of strategic affiliations.

Over the past few years, MinuteClinic has formed affiliations with a number of health systems. It currently has affiliations with more than a dozen healthcare systems, with the most recent being HCA’s TriStar Health, the largest health system in Middle Tennessee. That partnership was announced on Friday.

As the clinic operator eyes expansion, ensuring seamless, private and reliable access to patient information and also providing the opportunity to share patient treatments electronically with the patient’s primary care physician will only become increasingly vital.

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Team Enterprises introduces Team TransActive division

BY Allison Cerra

NEW YORK — A MDC Partners agency has expanded in the strategic discipline of shopper marketing.

Team Enterprises said that its Team TransActive division will connect brands and consumers wherever they shop, giving new and existing clients influence over the pathway to purchase at the point of sale. Services will include shopper marketing, retail merchandising, assisted sales and training, events, demonstrations and sampling, retail and brand insights, and fulfillment.

Based in Fort Lauderdale, Fla., the Team TransActive division will be led by Tom Dowdy and Ira Rosenkrantz, who co-founded National In-Store, a retail services company.

“We understand this new go-to-market reality and are dedicated to ensuring that clients, have the tools they need to deliver the highest level of immersive brand engagement and interaction with consumers at the point-of-sale,” Team Enterprises CEO Dan Gregory said. “Team TransActive harnesses the expertise of industry leaders with unmatched scale and decades of experience to immediately provide clients with a comprehensive portfolio of services which ‘deliver exceptional retail experiences.’”

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Wisk Deep Clean seeks to eliminate tough stains

BY Allison Cerra

WILTON, Conn. — Wisk has expanded its portfolio to include a new line of detergent.

Wisk Deep Clean is a new formula that contains a unique and patented blend of MicroCleaners that is designed to eliminate stains that typically are left behind by detergents, such as body oils and sweat. The Wisk Deep Clean portfolio includes five varieties:

  • Wisk Deep Clean original cleans beyond visible stains, attacking the trapped body oils and sweat;

  • Wisk Deep Clean high efficiency, which is specially formulated for high efficiency machines;

  • Wisk Deep Clean Oxi Complete, with the added power of Oxi to fight a full range of stains while safely whitening whites and brightening colors. It is safe for both standard and HE machines;

  • Wisk Deep Clean Fresh Breeze, with an added boost of freshness is safe for both standard and HE machines; and

  • Wisk Deep Clean Free & Pure, which is specially formulated without dyes or perfumes to be gentle on skin but tough on hidden body oils and sweat. Free and Pure is safe for both standard and HE machines.

Wisk Deep Clean now is available at retailers nationwide.

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