BEAUTY CARE

Alliance Boots to refocus contract manufacturing business on beauty, skin care product development

BY Michael Johnsen

LONDON — Alliance Boots on Wednesday announced its contract manufacturing business BCM will invest heavier into core competency categories, such as beauty and skin care, as it discontinues third-party manufacturer development in unnamed "unprofitable" categories. 

“By modernizing and improving the efficiency of our Nottingham factory, we strengthen its position for the future and make it more suited to support the increasing global footprint of our product brands," stated Alex Gourlay, chief executive of the health and beauty division at Alliance Boots. "It is an important step in our continued efforts to keep contract manufacturing in the U.K., despite the ongoing challenges that the industry faces.”

Along with the renewed focus on beauty brands, BCM will invest in new product technologies to help drive Boots product development. "This will better position the business to seize growth opportunities generated by the further internationalization of the group’s product brands, including within the U.S. market," Boot stated. 

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Gillette partners with female spokeswomen as part of new marketing campaign geared toward men

BY Antoinette Alexander

BOSTON — Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases its Gillette Fusion ProGlide Styler.

The women were selected to act as spokeswomen for a campaign designed to share the male hair styling opinions of women everywhere based on a Gillette-sponsored survey. All three will appear in an integrated marketing campaign, including print ads, a TV ad helmed by film director Ruben Fleischer, digital media and public relations, with activities that kicked off in March. The campaign leads up to a first-ever live body hair styling event on April 18. The event will stream live online and feature Upton, Simone and Rodriguez taking questions and sharing their opinions on male body hair styling.

Bringing together the engineering smarts of Braun and the technological savvy of Gillette, the Gillette Fusion ProGlide Styler is a collaboration between two world-leading grooming brands to develop a precision all-in-one solution for men’s body styling needs. The Styler leverages top technology, including a Braun-engineered trimmer and Gillette’s most advanced razor blades, to give men who style their bodies a comfortable tool for consistent results, no matter what look they want to achieve.

The Gillette Fusion ProGlide Styler and Fusion ProGlide Clear Shave Gel are currently available at retail. The suggested retail price for the Fusion ProGlide Styler is $19.99 and $3.99 for the Fusion ProGlide Clear Shave Gel.
 

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Nad’s Nose Wax now available on Walmart.com

BY Antoinette Alexander

LOS ANGELES — Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.

In addition, a full selection of 11 of Nad’s hair removal products are available at the Walmart.com site, including the original all-natural hair removal gel kit, the Facial Wand Eyebrow Shaper, a selection of on-the-go hair removal strips for face and body, the Brazilian and Bikini Kit, and hair removal creams.

Containing chamomile and aloe, Nad’s Nose Wax, the newest Nad’s product, was featured this month on the "Rachael Ray Show" and is applied with the Nad’s safetip applicator that is designed to target the hair around the edge of the nostril, only removing hairs that are sticking out or easily noticed. The specially formulated wax can also be used to remove blackheads from the nose’s surface. Each package of Nads Nose Wax contains four treatment packs, a “Moustache Stencil” for men, Post Wax Calming Wipes and Antibacterial wipes.
 

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