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Alliance Boots partners with British food personality on launch of fresh lunch options

BY Michael Johnsen

LONDON — According to published reports, Alliance Boots earlier this week partnered with Jamie Oliver, British chef and media personality known worldwide, to launch a "deli-inspired" lunchtime range of food called Jamie Does Lunch.

"[This] marks the first time the celebrity chef and former Sainsbury’s brand ambassador has launched an ‘on-the-go’ range with a high street retailer," reported Marketing Magazine, which is based here. Like Walgreens in the United States, the U.K. retailer is looking to expand its "fresh" footprint. 

The range includes 21 offerings of sandwiches, wraps, salads and dips. 

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Ocean Spray introduces two new cranberry cocktail drinks

BY Melissa Valliant

MIDDLEBORO-LAKEVILLE, Mass. — Ocean Spray has expanded its line of cranberry cocktail products to include the new Low Tart Cranberry Juice Cocktail and 2/3 Less Sugar Cranberry Juice Cocktail.

The Low Tart Cranberry Juice Cocktail combines cranberry juice and CranEssence, a natural cranberry extract made from sun-ripened cranberries; and the 2/3 Less Sugar Cranberry Juice Cocktail has the same crisp cranberry taste consumers love in Ocean Spray’s Original Cranberry Juice Cocktail, only this new drink eliminated two-thirds of the sugar and is only 35 calories.

Both of the new 8-oz. beverages provide 100% of a person’s recommended daily vitamin C intake, and are being exclusively sold at Walmart and Kroger stores, as well as banners across the United States.

"Products like Cranberry Juice Cocktail offer dense nutrients, as well as many well-documented health benefits that set them apart from other sweetened beverages, and now we’re pleased to offer a reduced-sugar line for individuals interested in limiting their sugar intake," said Ken Romanzi, COO for Ocean Spray North America.

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Clif Shot Blocks now available in Chocolate Cherry, a first for the category

BY Melissa Valliant

EMERYVILLE, Calif. — Clif Bar doesn’t think energy chews should always have to be simply fruit-flavored. In a first for the predominantly fruit-flavored category, the company has introduced its Chocolate Cherry flavor to its Clif Shot Blocks line of energy chews for performance athletes.

With subtle chocolate and ripe black cherry flavors, Chocolate Cherry Clif Shot Blocks contain 95% organic ingredients, 100 calories per three pieces and the ideal balance of carbohydrates and electrolytes to boost athletes’ energy and promote proper muscle function.

“The body craves variety after hours of training and racing,” said Chris Randall, Clif Shot brand manager at Clif Bar & Company. “At Clif Bar, our foods are crafted with the optimal balance of ingredients to meet athletes’ performance needs and taste demands. We are excited to expand our lineup with an innovative chocolate-flavored energy chew that provides 50 mg of caffeine per serving.”

A packet of Clif Shot Blocks contains six energy chews and is available now — and in the new flavor — at select specialty retail stores across the country for a suggested retail price of $1.99.

In addition to Chocolate Cherry, consumers can choose from eight other flavors, four of which contain caffeine: Black Cherry (50 mg of caffeine), Citrus, Cran-Razz, Margarita (with three times the sodium), Mountain Berry, Orange (25 mg of caffeine), Strawberry and Tropical Punch (25 mg of caffeine). 

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