BEAUTY CARE

Allergan joins forces with Common for See America efforts

BY David Salazar
DUBLIN — Allergan, as part of its See America initiative to fight preventable blindness in the United States, rolled out its new video featuring actor and hip-hop artist Common. The video urges Americans to “stand in the way of darkness.”
 
“I'm proud to join Allergan in the fight against preventable blindness,” Common said. "Sight is something that far too many of us take for granted. I hope our message resonates with people across the country, no matter what age or background."
 
In the video, Common highlights the 61 million Americans who are at risk of going blind or experiencing severe vision impairment and the expectation that blindness and visual impairment cases will double by 2050. Common encourages taking time to prioritize vision health. 
 
“We are excited to have joined forces with Common to raise awareness of the important issue of preventable blindness in America,” Allergan SVP eye care Herm Cukier said. “This video marks the first of many ways in which we aim to educate and engage the public. Common shares our bold approach to life, and we believe that this video will take us one step closer to nationwide appreciation for the gift of sight.”
 

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Report: J&J brings top French body wash to U.S. with digital-first marketing

BY David Salazar
Johnson & Johnson is bringing the body wash Le Petit Marseillais — a big player in France — to the United States, according to a recent report by Ad Age. The body wash has full distribution at Walmart, and will be J&J’s first beauty launch in the United States. 
 
The 17-item line is set to hit Walmart shelves on March 16, following its January U.S. launch that began with five body washes that the company promoted through scented magazine ads, digital and social media campaigns. 
 
"We're not following the traditional launch model using TV," J&J Consumer worldwide chairman Jorge Mesquita reportedly told the Consumer Analyst Group of New York conference in February. "We're creating a grassroots movement for LPM by using digital media as our primary source."
 

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New Selfie Tan’n Go line launches in independents, online

BY David Salazar
BOCA RATON, Fla. — For the launch of its latest self-tanning product, Performance Brands is taking a different approach to distribution. Through partnerships with online pharmacy Pharmapacks and Cardinal Health, the company’s new Selfie Tan’n Go will be distributed online and to the more than 3,000 independent pharmacies that Cardinal Health works with. 
 
“With Cardinal Health as our independent pharmacy distributor and Pharmapacks online, we have the most effective combination to get this sensational product line to market," Selfie Tan’n Go CEO Stacy Kaufman said. “By offering Selfie® Tan'n Go exclusively online through Pharmapacks, consumers can get their beautiful ‘salon-proven’ bronze glow at an affordable price, in just one day.”
 
Selfie’s new Tan’n Go Sunless line includes advanced sugar cane bronzer, moisturizers, vitamins A and E, green tea and kola extracts to nourish skin while tanning, the company said. 
 

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