Allegra captures strong sales
PARIS — Sanofi-Aventis on Thursday reported strong sales out of the gate for its recently switched second-generation antihistamine Allegra.
Allegra generated in excess of $26.7 million within its first month available as a nonprescription allergy treatment in the U.S. market, becoming No. 2 in terms of dollar share of allergy, the company reported.
First-quarter sales of Sanofi’s Consumer Health Care totaled $1.1 billion, representing an increase of 40.3%.
WheyUp introduces weight-loss beverage
TEMPE, Ariz. — WheyUp on Wednesday announced the launch of its weight-loss beverage WheyUp, which features 20 g of protein, 1 g of carbs and 90 calories per bottle.
“WheyUp is the first preworkout drink to market a unique protein beverage that combines whey protein with caffeine,” WheyUp president Erik Rothchild said. “WheyUp is ideal for gaining lean muscle or losing weight, depending upon how and when you drink it.”
For those who have undergone or are planning to undergo gastric bypass surgery — as those who undergo the surgery are required to consume a certain amount of protein daily — WheyUp answers the nutritional needs for these individuals, Rothchild added.
Omron taps personal trainer Bob Greene for new initiative
BANNOCKBURN, Ill. — Omron Healthcare on Thursday teamed with Bob Greene, personal trainer to Oprah Winfrey and author of the new book "20 Years Younger: Look Younger, Feel Younger, Be Younger," on an initiative to encourage Americans to walk every day to improve their overall health and feel better.
"Bob Greene is one of the leading fitness and wellness experts in America, and we are thrilled to work with him," stated Ranndy Kellogg, Omron VP marketing and product development. "It’s a natural partnership for us as we share the same passion to get Americans walking."
According to a report from the Centers for Disease Control and Prevention, only 35% of adults older than 18 years of age engage in regular leisure-time physical activity. In "20 Years Younger," Greene suggests walking as an easy cardio activity and recommends working up to a goal of 10,000 steps per day.
Research shows that using a pedometer can increase physical activity by about 2,000 steps — or an extra mile — each day, demonstrating that the Omron pedometer can be a motivational tool.