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All-natural nectarine juice maker introduces energizing smoothie

BY Jenna Duncan

ORLANDO, Fla. Sun Shower company has launched its new Stamina Superfood Smoothie an all-natural juice product that purportedly boosts energy and endurance and provides the nutrition of three servings of fruit.

NBI Juiceworks has said the Stamina Superfood Smoothie is made from 100 percent nectarine juice. The smoothies contain more than 20 vitamins and nutrients as well as amino acids, antioxidants and electrolytes, and they are infused with green tea extract.

Chris New, founder, chairman and chief executive officer of NBI Juiceworks, the company that produces and distributes Sun Shower nectarine juices, said, “To help keep you performing at your best, your body and mind need powerful vitamins and nutrients. That’s why we created Stamina Superfood Smoothie.”

The NBI Juiceworks (New Beverage Insights Juiceworks) company was founded in Orlando in 2005.

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Purple names former Red Bull exec as its vice president of East Coast sales

BY Jenna Duncan

FORT LAUDERDALE, Fla. Purple Beverage Co. today announced that Dan Morelli will move into a seat as vice president of East Coast sales and distribution. Morelli comes to the Purple team after leading sales at Red Bull for nearly a decade.

“We could not be happier to add an industry veteran with so much experience under his belt to our team,” Purple Beverage founder and chief executive officer, Ted Farnsworth, said. “Not only did [Morelli] help launch Red Bull here in the U.S., but his extensive experience will surely give Purple an industry edge.”

Farnsworth predicted Morelli would be key in expanding East Coast distribution.

Purple is an antioxidant-rich fruit beverage sold in convenience, drug and health food stores, as well as supermarkets and other retail venues.

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Amish Naturals announces distribution in H-E-B stores

BY Adam Kraemer

HOLMESVILLE, Ohio Ohio-based Amish Naturals announced today that its products will be carried in more than 90 Southwestern H.E.Butt Grocery Co. locations.

H-E-B, the number one retailer in San Antonio, with a 73 percent market share, will carry five varieties of Amish Naturals’ organic fettuccine pasta—including: Plain, Wheat, Tomato Basil, Garlic Parsley, Spinach, and Fiber-Rich—throughout Texas, the company reported.

Amish Naturals manufactures and distributues organic and natural pastas, condiments and bakery products. “We are pleased to partner with H-E-B, a company known for its fresh products, to introduce more consumers to our brand,” said Bill Pardee, Amish Naturals’ director of sales. “Amish Naturals is accelerating its growth throughout the region and the H-E-B partnership will help make our products even more accessible.”

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