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All free clear brand gets new addition

BY Ryan Chavis

WILTON, Conn. — Sun Products Corp. announced the introduction of new all free clear fabric softener and dryer sheets, which will complement the company’s all free clear detergent. 

“Only the No. 1-recommended detergent brand for sensitive skin can bring this kind of credibility to the fabric softener aisle,” said Elisa Gurevich, senior brand manager, all free clear. “This new sensitive skin laundry regimen allows families with sensitive skin to have clean, soft, and virtually static free laundry without the worry of skin irritation from fragrances and dyes.”  

The new fabric softener and dryer sheets are available in the fabric softeners section of most major retailers. Other brands in the Sun Products Corp. portfolio include Snuggle, Wisk, Sun, Surf and Sunlight.

 

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Indiana establishes rules for the substitution of interchangeable biologic medicines

BY Michael Johnsen

INDIANAPOLIS — Indiana Governor Mike Pence earlier this week signed legislation designed to create a pathway for the substitution of interchangeable biologic medicines, according to published reports. 

The bill allows a pharmacist to substitute an interchangeable biosimilar product for a prescribed biological product if certain conditions are met. It requires the board of pharmacy to maintain a website that lists the biosimilar biological products that are determined to be interchangeable. 

The specific conditions include: 

  • The biosimilar product has been determined by the Food and Drug Administration to be interchangeable with the prescribed biological product;
  • The prescribing practitioner has, for a written prescription, signed on the line under which the words "may substitute" appear, or for an electronically transmitted prescription, electronically transmitted the instruction "May substitute.";
  • The pharmacist must inform the customer of the substitution;
  • The pharmacist must notify the prescribing practitioner within five calendar days of the substitution; and
  • The pharmacy and the prescribing practitioner must retain a written or electronic record of the interchangeable biosimilar substitution for at least five years.

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Bitsy’s Brainfood whips up new cereal for kids

BY Ryan Chavis

NEW YORK — Bitsy’s Brainfood, a snack brand for kids, launched a line of organic fruit and vegetable cereals in three flavor combinations: Fruit & Veggie 1,2,3; Carrot Raisin Crunch; and Banana Squash Squares. The new line aims to offer families a "smarter" cereal option. It’s also packaged in a way that’s educational and fun, the company noted.

"Bitsy’s Brainfood was developed to show kids and their parents that ‘healthy’ can be fun and delicious. We’re all about innovating with foods that families eat every day, like cereal. We love making foods better by baking in organic fruits and vegetables and calling out those ingredients front and center. We believe traditional food has done a disservice to kids, teaching them from an early age that the only ‘yummy’ flavors are chocolate or vanilla. Why not ‘Banana Squash’? You won’t find us hiding any carrots around here," Maggie Jones Patton, company co-founder, said.

All three varieties are fortified with 12 essential vitamins and minerals to support healthy development, including vitamins A, C, and D, plus zinc, the company said. Additionally, the cereals are certified organic, non-GMO, Kosher and Vegan. The Banana Squash Squares variety is gluten-free.

"As parents, we understand the practical challenge of getting everyone out the door in the morning, not to mention pulling that off while managing to nurture kids’ bodies and minds," added co-founder Alexandra Buckley Voris. "It’s one of those things, though — as parents, our lives are busy, so we thought a lot about how to turn everyday experiences, like breakfast, into teachable moments. Learning about what kinds of foods fuel us is so central to our ability to learn and play!"

Bitsy’s Brainfood cereal boxes include games, and its website teaches kids about nutrition and how to eat "smart" with interactive games and characters designed to promote good health. The cereals are now available in retailers throughout the United States for a suggested retail price of $4.99 to $5.99.

 

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