HEALTH

Alka-Seltzer kicks off Facebook contest

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer HealthCare on Wednesday launched the Said/Heard Mishaps contest on its Alka-Seltzer Facebook page. The contest gives entrants the opportunity to trade those miscommunication experiences that may have caused some gastrointestinal distress for a chance to win $5,000.

The Alka-Seltzer Facebook page features its iconic "Speedy" character, who kicked off the contest with his Facebook debut and a call to action for consumers to enter the Said/Heard Mishaps contest. Through Feb. 25, consumers can enter by visiting Facebook.com/AlkaSeltzerOriginal and sharing their funny miscommunications mishap.

The grand prize winner will receive a complimentary trip for two to New York City to star in an Alka-Seltzer online video featuring his or her entry. The online video will premiere on the Alka-Seltzer Facebook page and the winner also will receive a $5,000 cash prize.

As part of the brand’s new marketing campaign featuring the return and revitalization of Speedy, the contest replicates the recent Alka-Seltzer advertising campaign that features miscommunication spots, such as "College Acceptance" and "Promotion," while giving consumers direct engagement with Alka-Seltzer and reintroducing them to Speedy through the Facebook platform.

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Medi-Ring introduces reusable Rx label

BY Michael Johnsen

PHOENIX — A new consumer-oriented compliance tool was introduced by Medi-Ring on Tuesday.

The Medi-Ring reusable prescription label can be customized by the consumer to match prescription drugs to disease-state needs, the company said. The plastic Medi-Ring slips onto a prescription bottle, and the patient can write whatever he or she wants on it (e.g., “heart medicine” or “blood pressure”).

“[More than] 95% of dispensed medications today do not state what the medications are to be used for,” stated Frederick Hirth, founder of Medi-Ring. “This can be very confusing, especially for the elderly.”

The Medi-Ring’s suggested retail price ranges between $1.99 and $2.49 for a package of three, the company reported.

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Report: Legislation restoring FSA OTC coverage is coming

BY Michael Johnsen

WASHINGTON — Legislation repealing a requirement that nonprescription medicines would need an accompanying doctor’s prescription in order to qualify for reimbursement from employee-paid flexible spending accounts could be introduced to both Houses as soon as next week, according to a report published Tuesday in the political daily Politico.

Sen. Kay Hutchison, R-Texas, and Rep. Erik Paulsen, R-Minn., are expected to introduce legislation that would remove two restrictions on the use of FSAs: the aforementioned OTC prescription requirement and a $2,500 cap on employee contributions, which goes into effect in 2013.

Save Flexible Spending Plans, a consumer advocacy campaign created by the Employers Council on Flexible Compensation, also has plans to increase awareness around the issue on the Hill. The site currently is collecting individual stories with the intent of passing those along to members of Congress.

And the Foundation for HealthSMART Consumers, a New Jersey nonprofit, estimated that the prescription-restriction on FSA OTCs will end up costing an additional $695 million in healthcare spending.

For the full article, go here.

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