Alison Sweeney becomes spokeswoman for Zyrtec product
FORT WASHINGTON, Pa. “The Biggest Loser” and “Days of Our Lives” star Alison Sweeney will join McNeil Consumer Healthcare as the face of the new Zyrtec Liquid Gels, the company announced Friday.
Sweeney participated in a race in New York to officially welcome the first day of spring. The “Race Against Your Allergies” took place in New York City’s Madison Square Park.
“I’ve partnered with the makers of Zyrtec Liquid Gels as a fun way to kick off the season and show fellow allergy sufferers and lovers of the outdoors how we can outrun our allergy symptoms this year,” Sweeney said.
“We’re excited to be providing allergy sufferers with the opportunity to participate in a fun activity to welcome the first day of spring, while learning how to manage and relieve the everyday allergy symptoms the season can bring,” said Rohinish Hooda, VP marketing, upper respiratory for McNeil Consumer Healthcare.
Bausch & Lomb makes Renu Fresh packaging user-friendly
ROCHESTER, N.Y. Bausch & Lomb on Friday announced the relaunch of Renu Fresh multi-purpose contact lens solution in a clear bottle in order for contact lens wearers to see exactly how much solution is remaining.
The new packaging is also easier to recycle, making it more environmentally friendly, B&L stated.
Valeant buys OTC, generic drug maker
ALISO VIEJO, Calif. A U.S. drug maker has bought a manufacturer of branded generics and OTC products in Brazil.
Valeant Pharmaceuticals International announced Friday that it had bought the company for $28 million. The company, which was not named in Valeant’s statement on the matter, mostly makes dermatology drugs and had annual sales of around $19 million in 2009.
“We are excited to advance our dermatology presence in the Brazilian market, which is one of the leading dermatology markets worldwide,” Valeant chairman and CEO J. Michael Pearson said. “This acquisition gets us closer to building the critical mass we need in the Brazilian pharmaceutical market.”