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Alicia Keys teams up with Greater Than AIDS to raise HIV awareness among black, Hispanic communities

BY Alaric DeArment

NEW YORK — While a multitude of drugs have come on the market for treating HIV, the disease continues to disproportionately affect African-Americans and Hispanics, prompting a recent seminar in New York that included pop singer Alicia Keys, New York Democratic Rep. Charlie Rangel and others.

A group of more than 400 members of the Harlem community and leaders convened at the Harlem Hospital, along with representatives of Greater than AIDS and church leaders to tackle the issue of HIV and AIDS among people of color. According to Greater Than AIDS, the large majority of people with HIV in Harlem are black or Hispanic, and the rate of HIV diagnosis per 100,000 people was four to five times higher in Harlem than the country overall.

"There are serious misconceptions out there that keep HIV/AIDS in the shadows," Keys said. "Each and every one of us has to come together to change that. There is no reason that black and Hispanic people should continue to be affected like this. By talking about HIV/AIDS honestly and openly, we can overcome stigma and fear and start a real dialog that allows us to know, learn and share the truth."

Greater Than AIDS has hired Keys as a spokeswoman for Empowered, its new campaign to reach women about HIV/AIDS. In addition, Rangel introduced last month the Communities United with Religious Leaders for the Elimination of HIV/AIDS Act, currently under consideration by the House Subcommittee on Health.


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Degree Women partners with music artist Ciara

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree Women is teaming up with music artist Ciara for its “Do:More” campaign, which aims to encourage women nationwide to challenge themselves and pursue their passions.

As part of the campaign, the brand is providing an exclusive look into Ciara’s journey to improve every day as a singer and dancer. Her journey of inspiration and motivation will be chronicled on the Degree Women Facebook page. Fans can like the brand to unlock video content from Ciara and enter for a chance to win prizes.

"We are so excited to be partnering with Ciara — as one of music’s most active performers, she truly embodies the Do:More spirit that we try to ignite in our consumers," stated Matthew McCarthy, senior marketing director for Unilever North America. "Ciara not only defines what Do:More is all about — following your passions, trying something new and living life to the fullest — but she puts that on display every time she takes the stage to perform, as evidenced by her numerous awards and successful new album."

As an official sponsor of the 2013 MTV Video Music Awards, which airs on Aug. 25, Degree Women will be providing fans with access backstage at the VMAs via MTV’s VMA All Access multi-camera experience live stream available at VMA.MTV.com and through the MTV app. The experience will offer fans 10 different behind-the-scenes camera feeds — including the audience reaction camera and a curated "MTV Cut."

 

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One Condoms sponsors gay pride-themed wrapper design contest

BY Alaric DeArment

BOSTON — Condom brand One is sponsoring a packaging design contest in honor of gay pride, the company said Friday.

The company said it was updating its crowd-sourced wrapper design mix and would accept designs from August 23 through November 23 as part of the One Pride Design Contest.

"Our design contests are a big part of the company’s personality," One founder and CEO Davin Wedel said. "Because our products cater to so many different types of people, our contests are widely appealing and bring out the artist in anyone, from amateurs to professional designers. We are excited that this theme has the potential to draw out sexy and edgy designs while also acknowledging the incredible recent events around gay rights."

All qualified submissions will be posted on the One website, and a panel of judges will evaluate the top-25 designs and select five winners. Winners will receive a cash prize and a year’s supply of condoms with the design, as well as a donation of 5,000 condoms to a charity of the designer’s choice.


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