Alex Morgan, Heather Mitts to serve as GNC LiveWell brand ambassadors
PITTSBURGH — GNC announced that two U.S. Women’s National Soccer Team players will serve as GNC LiveWell brand ambassadors.
The company said Alex Morgan and Heather Mitts will work with GNC to reach out to aspiring athletes and fitness enthusiasts through social media, video, appearances and marketing materials.
"Alex and Heather are inspiring examples of athletes who have achieved great success both as competitors and as individuals," GNC EVP and chief marketing officer and e-commerce Jeff Hennion said. "They truly represent GNC’s LiveWell concept to the fullest."
Academy of Nutrition and Dietetics: Diabetes prevention, management can be aided by healthy diet, regular exercise
CHICAGO — The Academy of Nutrition and Dietetics is reminding consumers that the first-line defenses against Type 2 diabetes are a healthy diet and regular exercise, and that these defenses can be aided with the help of a registered dietitian.
The organization issued a press release following the announcement that celebrity chef Paula Deen had Type 2 diabetes and was working with Novo Nordisk to shed light on the issue.
"If you’re at risk for developing Type 2 diabetes, consult a registered dietitian who can work with you to create an eating plan that fits your lifestyle," the Academy of Nutrition and Dietetics spokeswoman and registered dietitian Constance Brown-Riggs said. "Don’t wait for a diagnosis to make the lifestyle changes that can prevent diabetes and its serious complications, as well as significant medical costs. In fact, with the assistance of a registered dietitian, diet, exercise and weight loss can also reverse prediabetes, which affects an estimated 79 million people."
Breathable Foods launches AeroShot Pure Energy
CAMBRIDGE, Mass. — Breathable Foods said its calorie-free breathable energy product now is available in the United States.
AeroShot Pure Energy, a new pocket-sized, single-use device, delivers a blend of caffeine and B vitamins in a fine powder that is dissolved quickly in the mouth. One AeroShot contains four to six puffs that add up to a combined total of 100 mg of caffeine, Breathable Foods said.
AeroShot Pure Energy retails for $2.99 and currently is available at retail outlets in New York and Boston, with plans to expand product distribution nationwide throughout 2012.