BEAUTY CARE

Aldata to develop planogramming tools for Crossmark

BY Michael Johnsen

ATLANTA — Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

“Retailers need to gain a true understanding of the people that walk into their stores every day to have a realistic chance at lasting growth,” stated Crossmark regional VP John Cardamone. “Aldata’s Shelf Planning and Space Automation solutions are critical in helping us customize space planning for each of the stores that stock our clients’ brands and optimize shelf space to improve their overall [return on investment]. We chose Aldata as a technology partner because their products deliver the store and shopper insights necessary to uphold our high client service standards, analytic capabilities and the ability to deliver go-to-market solutions.”

For example, Space Automation, a component of the Aldata Category Optimization suite, enables Crossmark analysts to create customized planograms that optimize store-level shelf space utilization, significantly decrease planogram creation time, and help their clients and retailer partners to increase sales by as much as 25% per category and dramatically reduce out-of-stocks, Aldata stated.

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Coupons.com names e-commerce aficionado Dawn Lepore to board

BY Michael Johnsen

MOUNTAIN VIEW, Calif. — Coupons.com on Thursday announced the appointment of Dawn Lepore, former chairman and CEO of Drugstore.com, to its board of directors.

“Dawn is a widely admired business leader and e-commerce trail blazer,” Coupons.com founder and CEO Steven Boal said. “Her leadership, expertise in building successful online businesses and experience as a board member of such companies as eBay, Walmart and The New York Times Co. will be a great asset to us as we continue to rapidly grow our business.”

Lepore led Drugstore.com from 2004 until its successful sale to Walgreens in 2011. During her tenure, Lepore repositioned the company to focus on over-the-counter, beauty and vision business segments.
 
Prior to Drugstore.com, Lepore held leadership positions at Charles Schwab. Lepore currently serves on the board of eBay, and previously served on the boards of Wal-Mart Stores and The New York Times Co. She has been honored by Fortune magazine four times as one of the "50 Most Powerful Women in American Business" by the National Organization for Women at their Aiming High Conference, was named one of Information Week‘s Chiefs of the Year and was listed as one of the Ten Hottest CIOs by Future Banker magazine.

“Coupons.com is uniquely positioned as it leads the digital transformation of the couponing industry,” Lepore said. “With consumer adoption of digital coupons rapidly growing and more and more brands and retailers shifting an increasingly larger portion of their couponing budgets to digital, the industry is at a tipping point. I am excited to be part of the company at this time of inflection.”

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90% of men using grooming products

BY Antoinette Alexander

There is a significant opportunity in facial skin care for men, according to a recent study by market research firm NPD Group. The challenge, however, is getting him engaged.

According to the new “Men’s Grooming Consumer Report” conducted by NPD Group, more than 9-in-10 men (ages 18 years and older) are using some sort of grooming product today, which can include facial and body skin care, shaving, hair care and fragrance. However, only one-quarter of men are currently using facial skin care products, such as facial cleansers and moisturizers, lip and eye products, and anti-aging treatments.
The men’s facial skin care market has grown 11% in dollar sales in 2011, compared with 2010, according to NPD.

When looking at those men using facial skin care, more than one-third (37%) reported using facial cleansers (excluding bar soap) and facial lotions/moisturizers. Three-in-10 (30%) were cited using lip products, and more than one-fourth (26%) are using acne treatment products. Even within facial skin care, men purchase the more commonly used products that target basic cleaning and moisturizing, while those that offer more specialized benefits, such as treating acne and preventing or diminishing the signs of aging, are less likely to used by men.

The majority of men — 75% of men ages 18 years and older — are not currently using facial skin care products, NPD noted. The reason is because men tend to believe that there’s no need for such products unless they are fighting a specific issue, such as acne. The key is to make him aware that there’s an underlying need that should be addressed.

“Once men know they have a need to fill, their problem-solution orientation will fuel their desire to find products to alleviate their grooming challenges. They also have to unlearn the idea that the body skin care product they use, such as bar soap and body lotion, works just as well for facial skin. And, while men of all ages present an opportunity, need-based opportunities seem to be most pronounced with black and Hispanic men, as well as younger men ages 18 to 34 years. To create life-long users, marketers will not only need to build awareness of the benefits that products offer but also show that these products can be seamlessly incorporated into his grooming routine,” stated Karen Grant, VP and senior global industry analyst for NPD Group.

 

 

The article above is part of the DSN Category Review Series. For the complete Men’s Grooming Sell-Through Report, including extensive charts, data and more analysis, click here.

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